Thu, 17 January 2019
Are you addicted to shows like The Bachelor and Survivor?
Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?
Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.
Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.
Direct download: 223_Mike_Stelzner._-_Episodic_Content_Marketing.mp3
Category:Podcast -- posted at: 2:30am PST