Casual Fridays Podcast

Are you looking for new and relevant ways to grow your business?

Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.

Direct download: 232_Kyle_Racki.mp3
Category:Podcast -- posted at: 2:37pm PDT

Are you effectively using LinkedIn to discover leads and market your business?

Have you tried LinkedIn Ads?

Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads.

If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads.

This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.

Direct download: 231_AJ_Wilcox.mp3
Category:Podcast -- posted at: 12:13pm PDT

Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? 

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week's podcast, Ken Moscowitz of dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

Direct download: 230_Ken_Moskowitz.mp3
Category:Podcast -- posted at: 1:48pm PDT

Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right?

Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers?

Here is the reality, chances are your audience is already on Facebook. Now the question is, how do we meet them where they are and take them to where we want them to be? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.

Direct download: 229_Jason_Swenk.mp3
Category:Podcast -- posted at: 2:00am PDT