Casual Fridays Podcast (podcast)

For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov.

Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease. 

Items discussed during this podcast reflect the personal views and opinions of Mitch Jackson and Tyler Anderson, no professional legal advice is given.  If you are seeking legal advice, do your own due diligence as laws vary state to state.

Direct download: Special_Episode_-_Mitch_Jackson_-_COVID19.mp3
Category:Podcast -- posted at: 9:00pm PDT

Would you like to know how to place Instagram Stories Ads for your business?

If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it.

But, are automatic placements the best type of Stories ads you should be running for your business?

This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out of your Instagram Stories Ads.

Direct download: 238-Janet-Johnson.mp3
Category:Podcast -- posted at: 10:31am PDT

Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't.

All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positive visual experience for their target audiences. As a result, this leads to high bounce rates on websites, under-performing ad campaigns, and ultimately lower conversions.

This week on the podcast, we talk with conversion obsessed design expert, Joana Galvão, who shares with us about her branding triad, the most significant mistakes brands are making with design, and what elements are a must in designs that convert.

Direct download: 237_-_Joana_Galvao.mp3
Category:Podcast -- posted at: 11:26am PDT

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would.

While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.

So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.

 

Direct download: Jesse_Cole.mp3
Category:Podcast -- posted at: 8:51pm PDT

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy?

If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it.

Whether you are a business owner, a marketing team, or a social media manager, there undoubtedly are many tasks where you can develop systems to systemize your business and make your life easier. Additionally, when implemented correctly, you'll likely save yourself time, resources, and money.

Today on the Casual Fridays Podcast, I'm joined by Jamie Palmer of Outlier Marketing Group. Building systems comes naturally to Jamie. Over the years, she has been continuously researching and studying what makes systems successful and has been implementing them for years within her business.

Whether it's a system for content creation, social media marketing, or team-building, Jamie has a system in place for it all.

So sit back. Buckle up. Let's do this!

Direct download: 235_Jamie_Palmer.mp3
Category:Podcast -- posted at: 4:50pm PDT

Would you say you’re successful when it comes to Facebook ad testing?

If you’re running Facebook Ads or Instagram ads, and you’re one of those marketers out there that feel, “Facebook ads don’t work,” then you likely don’t have a Facebook ads problem; you have a Facebook ad testing problem.

For many marketers that struggle with Facebook Ads, it comes down to their misunderstanding of the ad platform and strategies and tactics they can implement when creating ads.

To run efficient and effective ads, it all comes down to testing. On this week’s episode of the Casual Fridays Podcast, I’m joined by Facebook Ads trainer and expert, Tara Zirker, from Successful Ads Club.

Tara shares with you the importance of testing your ads, her Facebook ads testing philosophy, and five things marketers should test with their Facebook ads.

So sit back, buckle up, let’s do this!

Direct download: 234_-_Tara_Zirker.mp3
Category:Podcast -- posted at: 1:30am PDT

Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing?

On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.

Direct download: 233_-_Tiana_Madera.mp3
Category:Podcast -- posted at: 2:23pm PDT

Are you looking for new and relevant ways to grow your business?

Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.

Direct download: 232_Kyle_Racki.mp3
Category:Podcast -- posted at: 2:37pm PDT

Are you effectively using LinkedIn to discover leads and market your business?

Have you tried LinkedIn Ads?

Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads.

If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads.

This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.

Direct download: 231_AJ_Wilcox.mp3
Category:Podcast -- posted at: 12:13pm PDT

Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? 

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

Direct download: 230_Ken_Moskowitz.mp3
Category:Podcast -- posted at: 1:48pm PDT