Casual Fridays Podcast (podcast)

Does your company maintain a blog or have a blog content strategy?

Would you like the blueprint on how to successfully maintain a company blog?

Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management.

Let's do this!

Direct download: 217_-_Legolands_Heather_Brinckerhoff.mp3
Category:Podcast -- posted at: 2:00pm PST

Does your business have hundreds or even thousands of locations?

Do you struggle with creating compelling content or building a team to support those locations?

Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.

Let's do this!

Direct download: CFP_216_-_Tim_Fullerton.mp3
Category:Podcast -- posted at: 1:14pm PST

Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.

While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.

This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.

Let's do this!

Direct download: SMSH_215_-_Event_Marketing.mp3
Category:Podcast -- posted at: 1:41pm PST

Are you curious how to set up a chatbot?

Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?

In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise.

This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.

Let's do this!

Direct download: How_to_set_up_a_chatbot_and_brands_that_are_winning_with_them.mp3
Category:Podcast -- posted at: 1:26pm PST

Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years

Direct download: Zach_King_06.2018_mixdown.mp3
Category:Podcast -- posted at: 12:30am PST

Would you like to learn how to connect with Generation Z?

Is your customer base between the ages of six and twenty-two?

Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different.

This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z.

Let's do this!

Direct download: 212_Madison_Bergman.mp3
Category:Podcast -- posted at: 5:56am PST

Would you like to get more views on your Instagram Stories?

Are you even consistently using the Stories format on Instagram?

The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users.

This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories.

Let's do this!

Direct download: How_To_Get_More_Views_on_Your_Instagram_Stories.mp3
Category:Podcast -- posted at: 10:41am PST

Would you say you're applying a strategic content marketing plan for your business? 

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we’ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Let’s do this!

Direct download: Tyler_Hakes.mp3
Category:Podcast -- posted at: 10:59am PST

Have you looked into how to market your business with chatbots or messenger apps? 

Do you currently utilize messenger apps to streamline communication with your customers?

This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, we’ll discuss what chatbots are, how email is passing the crown to messenger apps, and how both can help you generate more leads in today’s digital world.

Let’s do this...

Direct download: SMSH_209_ManyChat.mp3
Category:Podcast -- posted at: 2:00am PST

Are you properly managing your local listings and online reputation for your business?

Is your business the first result that pops up in an online search?

This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored and optimized. In this episode, we’ll discuss what digital knowledge management is, how to optimize a company’s local listing and reputation management, and how the world of online search is changing.

Let’s do this...

Direct download: Rev_Ciancio.mp3
Category:Podcast -- posted at: 2:00am PST