Casual Fridays Podcast (podcast)

Would you say you're applying a strategic content marketing plan for your business? 

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we’ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Let’s do this!

Direct download: Tyler_Hakes.mp3
Category:Podcast -- posted at: 10:59am PST

Have you looked into how to market your business with chatbots or messenger apps? 

Do you currently utilize messenger apps to streamline communication with your customers?

This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, we’ll discuss what chatbots are, how email is passing the crown to messenger apps, and how both can help you generate more leads in today’s digital world.

Let’s do this...

Direct download: SMSH_209_ManyChat.mp3
Category:Podcast -- posted at: 2:00am PST

Are you properly managing your local listings and online reputation for your business?

Is your business the first result that pops up in an online search?

This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored and optimized. In this episode, we’ll discuss what digital knowledge management is, how to optimize a company’s local listing and reputation management, and how the world of online search is changing.

Let’s do this...

Direct download: Rev_Ciancio.mp3
Category:Podcast -- posted at: 2:00am PST

Are you creating content your audience cares about?

Do you waste time focusing solely on your brand or do you implement a social first strategy?

This week on the podcast, I’m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences and implementing a social first strategy. In this episode we’ll discuss what a social first strategy is, how to implement it, and how it will enable you to focus on creating awesome, tailored content that will hook your audiences.

Let’s do this...

Direct download: Mike_Brown.mp3
Category:Podcast -- posted at: 5:01pm PST

Would you say you're good at writing copy that sells?

Do you struggle to create compelling posts due to an inability to craft powerful copy?

This week on the podcast, I’m joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this episode we’ll discuss the steps to writing copy that sells, how to engage in powerful copywriting and authentically embrace one’s voice, how to emotionally connect with your audience, and so much more.

Let’s do this...

Direct download: SMSH_206_Rosie_Di_Lecce.mp3
Category:Podcast -- posted at: 2:30am PST

Are you satisfied with your sales and marketing strategy?

Do you rely on exclusively on referrals for the growth of your business?

This week on the podcast, I’m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy.  In this episode you’ll learn what a “sales stack” is, why having a CRM in place is critical in today’s market, and how to get your marketing and sales team working on collaboration. Plus, much more.

Let's do this...

Direct download: Chris_Palmisano_FINAL.mp3
Category:Podcast -- posted at: 9:31am PST

Are you getting results with your Facebook Ads for lead generation?

Have you been placing Facebook Ads and simply not getting results?

This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses.  In this episode you’ll learn why you should avoid simply adding “noise” in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more.

Let's do this...

Direct download: Logan_Mayville_FINAL.mp3
Category:Podcast -- posted at: 2:30am PST

Are you struggling to find social media marketing strategies that work for your business?

With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy?

This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses.  In this episode you’ll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, the importance of having public captions in your videos, and much more.

Full show notes available at http://casualfridays.com/203

Let's do this...

Direct download: Ryan_Pena.mp3
Category:Podcast -- posted at: 8:58pm PST

Are you running social media marketing tests to optimize your businesses performance?

Are you tired of wasting time and money on strategies and tactics that don't work?

This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results.  In this episode you’ll learn how and why the Social Media Lab thoroughly analyzes their content before publishing, if third party tools hurt your social media performance, and much more. 

Let's do this...

Direct download: Social_Media_Lab.mp3
Category:Podcast -- posted at: 2:00am PST

Is your website generating enough leads for your business?  

Is your website allowing you to convert your community into customers?  

This week on the podcast, I’m joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page takeover opt-in may be better than a pop-up, and tons of other converting nuggets. 

Let's do this...

Direct download: Lindsey_Morando.mp3
Category:Podcast -- posted at: 2:00am PST