Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing (podcast)

Have you ever thought about starting a podcast?

Are you looking for other ways to create content to demonstrate thought leadership and build brand authority?

This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more.

Let's do this...

Direct download: How_To_Build_Brand_Authority_With_Podcasting.mp3
Category:Podcast -- posted at: 8:06pm PDT

Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy?

Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you?

This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn how you can start shooting professional video for your company for under $500, why it is so important to have a pre-production checklist, how effective your phone can be in creating professional video content, and so much more.

Let's do this...

Direct download: George_Thomas.mp3
Category:Podcast -- posted at: 12:53pm PDT

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes!

Did you know that people like online quizzes so much that they spend on average two minutes taking them?

This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses.

Let's do this...

Direct download: SMSH_194_Josh_Haynam.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you struggling to create quality content for your brand or business? 

Are you leveraging the power of user-generated content with your customers? 

This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC.

Let's do this...

Direct download: Mordecai_Holtz.mp3
Category:Podcast -- posted at: 12:28pm PDT

Are you creating more video as part of your social media marketing strategy? 

Are you turning those videos into video ads on Facebook? 

This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad. 

Let's do this...

Direct download: Gavin_Bell.mp3
Category:Podcast -- posted at: 8:09am PDT

Is your business using emojis in your marketing?

Would you like your business to appear more authentic and humanizing with your target audience?

On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.

Direct download: SMSH_191_Emojis.mp3
Category:Podcast -- posted at: 5:33pm PDT

Are you creating more video as part of your video marketing strategy?

Would you like to speak with better clarity to your audience?

In this week's podcast episode I'm joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You'll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience. 

Direct download: SMSH_190_Richard_The_Magician.mp3
Category:Podcast -- posted at: 4:21pm PDT

Would you like to get more lead generation from your social media efforts?

Would you love to save large amounts of time with automation techniques that turn clicks into customers?

Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.

Direct download: Billy_Shaw.mp3
Category:Podcast -- posted at: 1:09pm PDT

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media?

Want to know the importance of curating content correctly?

Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.

Direct download: SMSH_188_-_OLIVIA_HERNANDEZ.mp3
Category:Podcast -- posted at: 11:30am PDT

Have you adjusted your Instagram strategy since the Instagram algorithm was released?

Would you like to drive more reach and engagement with your Instagram content?

Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.

Direct download: SMSH_187_Instagram_Algorith_-_5_Things_Marketers_Need_To_Know.mp3
Category:Podcast -- posted at: 9:25am PDT