Casual Fridays Podcast

Are you a hotel or resort looking to maximize your social media impact in 2019?

Are you seeking out the key social media trends this year for your hotel?

Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn more about influencer marketing. It’s no secret that, from Instagram to email marketing, today’s guest knows his stuff when it comes to top social media trends for hotels in 2019.

Today, on the podcast, I’m joined by Frederic Gonzalo, a speaker, trainer and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.

Direct download: 222_Frederic_Gonzalo.mp3
Category:Podcast -- posted at: 2:30am PDT

Have you ever heard the term LinkedIn video marketing?

Are you interested in reaching and connecting with more millennials?

If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips.

Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more.

Let's do this.

Direct download: 221_Michaela_Alexis.mp3
Category:Podcast -- posted at: 7:05am PDT

Do you invest an ample amount of time and money in advertising and marketing?

Do you invest time and money in a word-of-mouth strategy?

If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust.

Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more.

Let's do this!

Direct download: 220_-_Jay_Baer.mp3
Category:Podcast -- posted at: 10:14am PDT

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? 

Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business? 

Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers. We also give you some of the common red-flags and warnings you should look out for when working with influencers. 

Let's do this!

Direct download: Katerine_McDermott.mp3
Category:Podcast -- posted at: 2:00am PDT

Do you think your business does a good job of finding customers through social media?

Would you like to know how to generate leads through social media?

Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media.

Let's do this!

Direct download: 218_-_How_To_Generate_Leads_On_Social_Media.mp3
Category:Podcast -- posted at: 9:49am PDT

Does your company maintain a blog or have a blog content strategy?

Would you like the blueprint on how to successfully maintain a company blog?

Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management.

Let's do this!

Direct download: 217_-_Legolands_Heather_Brinckerhoff.mp3
Category:Podcast -- posted at: 2:00pm PDT

Does your business have hundreds or even thousands of locations?

Do you struggle with creating compelling content or building a team to support those locations?

Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.

Let's do this!

Direct download: CFP_216_-_Tim_Fullerton.mp3
Category:Podcast -- posted at: 1:14pm PDT

Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.

While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.

This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.

Let's do this!

Direct download: SMSH_215_-_Event_Marketing.mp3
Category:Podcast -- posted at: 1:41pm PDT

Are you curious how to set up a chatbot?

Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?

In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise.

This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.

Let's do this!

Direct download: How_to_set_up_a_chatbot_and_brands_that_are_winning_with_them.mp3
Category:Podcast -- posted at: 1:26pm PDT

Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years

Direct download: Zach_King_06.2018_mixdown.mp3
Category:Podcast -- posted at: 12:30am PDT