Casual Fridays Podcast

We’re pumped to have another Social Media Day San Diego in the books! If you were unable to attend the event, no worries. We’ve got the official recap that’ll make you feel like you were there. This week on the Social Media Social Hour, I am joined by Mitch Jackson and Bree Kelley for the Social […]

The post Social Media Day San Diego 2016 Recap appeared first on Casual Fridays.

Direct download: SMDAYSD2016.mp3
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Previously on the podcast, we broke down the 8 findings about the future of social media, based on a report put together by our friends at Social Fresh. This week, we sat down with their founder and CEO to get his take on the data. In this episode of the Social Media Social Hour, I am joined […]

The post Behind the Data: A Quantitative Look at the Future of Social Media appeared first on Casual Fridays.

Direct download: SMSH-131-JasonKeath.mp3
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Are you looking to enhance your Snapchat content? Have you mastered all of Snapchat’s hidden features? As Snapchat becomes more popular, many brands are working on developing content strategies on the platform. Unfortunately, not all of the features that can make your content “pop” are obvious to the daily user. Fortunately, we have you covered. This week on […]

The post 7 Snapchat Tricks You Probably Didn’t Know appeared first on Casual Fridays.

Direct download: SMSH-130-Snapchat-Tricks.mp3
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Are you struggling to keep up with the hottest marketing trends? Have you considered analyzing the consumer, opposed to the tactics and tools? In the social media and marketing industries, the most popular tools, tactics, and channels are ever-changing. Often times as marketers, we find ourselves distracted by the latest shiny object, and fail to pay […]

The post 5 Consumer Trends Marketers Need To Know appeared first on Casual Fridays.

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Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates, and their new logo design, it’s hard to predict what Instagram will come up with next. To ensure that […]

The post The New Rules of Instagram Marketing with Sue B. Zimmerman appeared first on Casual Fridays.

Direct download: subzimmerman2016.mp3
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Last week, the internet became captivated with Candace Payne’s positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days, it’s clear that her live stream was a mega hit. What can social media marketers learn from the latest viral video […]

The post 4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video appeared first on Casual Fridays.

Direct download: ChewbaccaMomViralVideo.mp3
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Are you looking to provide your customers with outstanding customer service? Are you seeking ways to integrate social media into your customer service plan? Throughout the years, customer service has been a crucial component of doing good business. Now more than ever, brands are being put onstage by their customers via social media, and are […]

The post 5 Step Plan For Outstanding Customer Service appeared first on Casual Fridays.

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Have you jumped onboard with Snapchat, but no one is viewing your snaps? Are you looking for ways to grow your Snapchat following? Unlike other social networks, Snapchat offers the unique challenge of limited discoverability. This requires social media marketers and “snapchatters” to develop creative ways to promote their Snapchat accounts and grow their follower base. This […]

The post 7 Ways To Grow Your Snapchat Following appeared first on Casual Fridays.

Direct download: 7_Ways_To_Grow_Snapchat_Audience.mp3
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Are you struggling to get the most out of Twitter? Are you looking for ways to enhance your Twitter strategy? Twitter’s earning statements may get some negative press, but brands and marketers are continuing to have more success with the platform everyday. By utilizing all of the tools Twitter has to offer, you can grow your […]

The post 3 Keys To Enhance Your Twitter Strategy appeared first on Casual Fridays.

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Brands, marketers, and social media gurus across the board, are scrambling to determine, “what is the future of social media?” Our friends at Social Fresh did the ground work and pulled together a report that surveyed brands, vendors, and agencies to gauge the state of the social media industry. This week on the Social Media Social Hour, […]

The post 8 Findings About The Future of Social Media appeared first on Casual Fridays.

Direct download: 8_Findings_About_The_Future_of_Social_Media.mp3
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Are you struggling to get your Facebook posts more organic reach? Are you looking for ways to make Facebook’s news feed algorithm work for you ? There are three things that are inevitable in life- death, taxes, and that Facebook’s news feed algorithm will change. Although, Facebook’s ever-changing algorithm sometimes seems like a burden, it’s […]

The post How Facebook’s News Feed Algorithm Works appeared first on Casual Fridays.

Direct download: Facebook-Newsfeed-Algorithm.mp3
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Social Media Marketing World is one of the leading events in the social media and digital marketing space. (Some even consider it to be the “Super Bowl” of the social media industry.) If you didn’t get the chance to attend, don’t worry, we’ve got you! This week on the Social Media Social Hour, I am […]

The post Social Media Marketing World 2016 Recap appeared first on Casual Fridays.

Direct download: SMMW16-Recap.mp3
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Have you started brainstorming ways your business can use Facebook Live? Are you looking for ways to engage your community through live broadcasting? As Facebook continues to expand their live broadcasting platform, Facebook Live, social media marketers are putting their heads together to come up with fun and creative ways to showcase their brand through […]

The post 5 Ways Your Business Can Use Facebook Live appeared first on Casual Fridays.

Direct download: 5_Ways_Your_Business_Can_Use_Facebook_Live.mp3
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Are you looking for better photo filters that make your content pop? Are you tired of scrambling with scripts when recording your video content? With the emphasis on digital and video content growing, quality photos and videos are more important to your audience than ever. Don’t let the price tag scare you, there are plenty of low cost […]

The post 3 Apps to Enhance Your Digital Content appeared first on Casual Fridays.

Direct download: 3-Apps-To-Enhance-Digital-Content.mp3
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Are you trying to figure out how to use Snapchat for your business? Are you looking for Snapchat hacks and tips that will make your content shine? With more than 60% of smartphone users between the ages of 13-34 on Snapchat, it’s safe to say that the platform is here to stay. This week on the […]

The post Snapchat Hacks and Tricks appeared first on Casual Fridays.

Direct download: ShaunAyala.mp3
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Are you looking for tools to enhance your productivity? Have you tried adding browser extensions to streamline your work? With all of the apps and browser extensions on the market, it’s easy to get distracted by everything they can do. Downloading browser extensions that focus specifically on the tasks you’re trying to accomplish is an effective way […]

The post 6 Browser Extensions to Enhance Your Productivity appeared first on Casual Fridays.

Direct download: 6_Browser_Extensions_for_Enhanced_Productivity.mp3
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Are you planning on attending conferences and networking events this year? Are you looking for ways to get the most out of those meetings and sessions? With events like Social Media Marketing World and Social Media Day San Diego just around the corner, it’s important to be prepared, to ensure you get the most out of the experience. […]

The post 7 Tips To Get The Most Out of Attending Conferences appeared first on Casual Fridays.

Direct download: 7_Tips_To_Get_The_Most_Out_of_Attending_Conferences.mp3
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Have you spent your career implementing traditional marketing tactics? Are you figuring out how to incorporate digital marketing into your current strategy? It’s not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it […]

The post How Traditional and Digital Marketing Work Together appeared first on Casual Fridays.

Direct download: BryanKramer.mp3
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Have you heard about Snapchat’s latest on-demand geofilters update? Are you interested in ways Snapchat’s on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These “digital postcards”offer more than bragging rights, and open the door for brands to leverage them for […]

The post 4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters appeared first on Casual Fridays.

Direct download: SMSH-114-Snapchat-on-demand-geofilters.mp3
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Do you struggle to embrace your negative customer feedback? Are you looking to leverage that feedback to increase customer advocacy and loyalty? A single answer to a customer complaint has the potential to increase customer advocacy by 25%. By acknowledging and embracing your onstage haters, your brand has the ability to increase revenue and win life long […]

The post How to Increase Customer Advocacy and Loyalty with Jay Baer appeared first on Casual Fridays.

Direct download: JayBaer-HugYourHaters.mp3
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Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook’s daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the Snapchat field, you know […]

The post How the San Diego Chargers are Winning on Snapchat appeared first on Casual Fridays.

Direct download: Joel_Price_Snapchat.mp3
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Did you know that online video continues to be one of the hottest marketing trends for 2016? Are you looking for the right kind of videos to create for your business? People consume visual content 60,000 times faster than text. As attention spans shorten, and production tools become easier to use and more affordable, it’s […]

The post 4 Types of Online Videos Your Business Should Create appeared first on Casual Fridays.

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Are you looking for ways to build quality social relationships? Are you seeking actionable steps to enhance the relationships in your online communities? Whether they are personal or professional, relationships are important. Building quality social relationships is the key to more meaningful interactions and solid business transactions. This week on the Social Media Social Hour, I am […]

The post 4 Keys to Building Quality Social Relationships appeared first on Casual Fridays.

Direct download: Jason_Treu.mp3
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Have you heard the buzz about the new app Peach? Are you curious what it’s about, but don’t know where to begin? New apps can be intimidating, especially if you don’t know where to start. Being compared to Twitter, Snapchat, and Slack, the Peach app is not one to miss. This week on the Social […]

The post The Beginner’s Guide to Peach appeared first on Casual Fridays.

Direct download: Saba-Peach.mp3
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Are you looking for ways to get more user generated content? Do you need fresh ideas on how to repurpose the UGC that you already have? There’s no doubt that user generated content often preforms better than the content we come up with in our marketing think-tanks. Even 80% of millennials say user generated content is a good indication of […]

The post 3 Ways to Get More User-Generated Content appeared first on Casual Fridays.

Direct download: User-Generated-Content.mp3
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Have you made your New Year’s resolutions for 2016? Are you already having trouble sticking to your goals? Setting and sticking to goals can be hard. 80% of people give up on their New Year’s resolutions by February. Fortunately, there are actionable steps you can take every day to make sure you stick to your […]

The post 6 Keys to a Successful Year appeared first on Casual Fridays.

Direct download: SMSH107_6_Keys_To_Success.mp3
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Are negative online reviews hurting your bottom line? Are you looking for a way to turn those 1-stars into 5-stars, while boosting revenue? With over 88% of consumers claiming that they trust anonymous reviews as much as recommendations from their peers, it’s important to monitor and maintain your business’ online reputation. This week on the […]

The post Overcoming Negative Reviews to Boost Revenues appeared first on Casual Fridays.

Direct download: Dan_Lemin.mp3
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Are all of your friends and colleagues on Snapchat, but you just don’t “get it”? Have you tried to use the app, but still don’t understand how it works? Do you want access to the beginners guide to using Snapchat? With nearly 200 million monthly active users and 6 billion videos watched on the app […]

The post The Beginners Guide To Using Snapchat appeared first on Casual Fridays.

Direct download: Carlos_Gil_Snapchat.mp3
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Have you spent time reflecting on all of the changes that have occurred in social media throughout the year? Have you thought about which social media trends will go mainstream in 2016? As marketing departments evaluate their budgets for the new calendar year, they look to data from the previous year to make predictions for […]

The post 4 Social Media Trends That Will Go Mainstream in 2016 appeared first on Casual Fridays.

Direct download: SocialTrends2016.mp3
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Are you struggling to take quality photos that make your social media content pop? Could you use a course in social media photography 101? Stock photos are boring and expensive, and lifting images off the internet can get you in serious hot water. The solution? Create your own social media photo content! This week on the Social […]

The post Social Media Photography and Photo Tips with Jessica Howell appeared first on Casual Fridays.

Direct download: Jessica_Howell.mp3
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Are people leaving ratings and reviews for your business online? Are you being proactive about your online review strategy? As websites like Yelp and Trip Advisor continue to grow in popularity, it’s important to develop an online review strategy to manage and respond to the positive AND negative feedback left by your customers. By proactively managing your online review strategy, […]

The post How to Build an Online Review Strategy to Increase Revenue appeared first on Casual Fridays.

Direct download: Jason.Baumann.mp3
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Do you find yourself taking a longer time to schedule your social media content than to create it? Have you been looking for the secret sauce on how to do social media automation the right way? Social media automation can be a controversial topic, but done properly,  it can facilitate engagement and free up your time […]

The post Social Media Automation, The Right Way with Tim Fargo appeared first on Casual Fridays.

Direct download: Tim_Fargo.mp3
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Are you working on building a business or shaping your personal brand? Have you taken the time to develop business values and a clear mission statement? Whether you’re a soloprenuer, independent contractor, or Fortune 500 company, your business values and mission statement lay the foundation of who you are and how you will do business. […]

The post How to Develop Business Values with Michael Saul appeared first on Casual Fridays.

Direct download: Michael-Saul_mixdown.mp3
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Have you been creating video and audio content, but your sound quality isn’t up to par? Have you been wondering what tools you may use to get better sounding audio for your podcasts and videos? Digital media, like podcasting and live-streaming, is quickly becoming a preferred form of content by consumers, due to it’s ease to […]

The post What Digital Marketers Need To Know About Audio appeared first on Casual Fridays.

Direct download: perry-goldstein.mp3
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Does your brand struggle with budgeting and running Facebook ads? Is the thought of adding Instagram ads to your mix more than you can stand? We know that ads are a crucial component to a successful social media campaign, but where do we start? How much do we spend? Which tools do we use? How do […]

The post Updates to Facebook and Instagram Ads: What Marketers Need To Know appeared first on Casual Fridays.

Direct download: Chris_Mikulin.mp3
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Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don’t know where to start? Snapchat isn’t just for teenagers anymore! As one of the fastest growing social platforms, with more than 75% of it’s audience over the age of 18, Snapchat has become a […]

The post Influencer Marketing on Snapchat With Nick Cicero appeared first on Casual Fridays.

Direct download: Nick_Cicero_Snapchat.mp3
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Do you have a passion for start-ups, but don’t know where to begin? Are you looking for ways to launch your business on a budget? Today we dive into the journey, of how a start-up became one of the top social media management tools on the market, (without major VC funding)! This week on the […]

The post Bootstrapping Start-Ups: How AgoraPulse Became a Top Social Media Management Tool appeared first on Casual Fridays.

Direct download: smsh-96-emeric-ernoult.mp3
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How confident are you that your brands social media campaigns are legal? Are you up to date and in compliance with FTC regulations? Social media is a fun and effective way to engage your audience, leverage your content, and heighten brand awareness, but are your strategies on the right side of the law? With the Federal […]

The post The Legalities of Social Media with Ruth Carter appeared first on Casual Fridays.

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Do you ever wonder what it takes to achieve greatness? Are you looking for a game plan to overcome obstacles and execute your vision? Prepare to attend the school of greatness, and learn how to live bigger, love deeper, and live a legacy. This week on the Social Media Social Hour, I am joined by Lewis […]

The post How to Achieve Greatness with Lewis Howes appeared first on Casual Fridays.

Direct download: Lewis_Howes_Greatness.mp3
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Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]

The post Inside the Social Media Octagon of the UFC appeared first on Casual Fridays.

Direct download: Shanda_Maloney_UFC.mp3
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Are you faced with the challenge of event planning for the first time? Are you a veteran event coordinator looking for ways to spice things up? Planning an event can be hard. From booking a venue, catering meals, and organizing memorable activities, it’s tough to know where to start. This week on the Social Media Social […]

The post How to Plan and Pull off a Memorable Event appeared first on Casual Fridays.

Direct download: phil-mershon-planning-an-event_mixdown.mp3
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Are you looking for ways to leverage video as part of your social media strategy? Do you want to learn some sweet video tips for social media marketers? Video is hot. From YouTube to live-streaming, everyone is trying to figure out the most innovative ways to incorporate video into their content mix. This week on the Social […]

The post Video Tips For Social Media Marketers appeared first on Casual Fridays.

Direct download: rocky-walls_videohacks.mp3
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By now you’ve heard me talk so much about the platform Blab. If you follow me on Twitter, you can’t avoid it. I’m sure you’re curious about this emerging platform. So today, I present to you a guide to using Blab, and I have none other than the Chief Technology Officer behind this amazing platform […]

The post Your Guide To Using Blab with Blab CTO Furqan Rydhan appeared first on Casual Fridays.

Direct download: furqan_blab_mixdown.mp3
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Let’s face it. You’re looking for some super secret Instagram tips on how you can use this emerging platform. Right? Instagram continues to be a powerful tool for marketing your business. However, there are many people not using the tool properly, leaving a lot of opportunity on the table. Sue B. Zimmerman, The Instagram Expert, joins […]

The post Ninja Instagram Tips with Sue. B Zimmerman appeared first on Casual Fridays.

Direct download: Sue_B_Ninja.mp3
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Are you utilizing influencers as part of your digital marketing strategy?  Are you curious how you would even go about finding an influencer to partner with your brand or business? Discovering the right influencers for your brand and fostering a relationship with them is an art. This week on the Social Media Social Hour podcast, I […]

The post The Six Stages of Influencer Engagement with Ian Cleary appeared first on Casual Fridays.

Direct download: Ian-Cleary-Influencers.mp3
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Is your brand using hashtags as part of your social media strategy? Have you wondered how to get hashtags trending on Twitter? We’re always talking about hashtags. They seem to pop up everywhere, from cereal boxes to evening news and even a famous parody by Jimmy Fallon and Justin Timberlake, we can’t run from hashtags! This […]

The post How To Get Hashtags Trending On Twitter with Jason Keath appeared first on Casual Fridays.

Direct download: JasonKeath-Hashtags.mp3
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Are you looking for the secret sauce of a successful social media strategy? Newsflash, you won’t find it. This week on the Social Media Social Hour podcast, Mitch Jackson and I discuss how to humanize your brand on social media. Mitch has grown his law firm to over seven figures in revenue with social media. His secret, […]

The post How to Humanize Your Brand on Social Media with Mitch Jackson appeared first on Casual Fridays.

Direct download: Mitch_Jackson.mp3
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Have you tried Periscope out yet? Are you considering using the platform as part of your social media marketing strategy? This week on the Social Media Social Hour, discover top tips and tactics on how brands can use periscope as part of their social media strategy Periscope, an app owned by Twitter, has taken the social media […]

The post Periscope Marketing: How Brands Can Use Periscope with Kim Garst appeared first on Casual Fridays.

Direct download: Kim_Garst_Periscope.mp3
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Are you using Pinterest as part of your overall social media strategy? Are you curious on how to use Pinterest to grow your social media presence on sites like Facebook and YouTube? 90% of the businesses out there can use Pinterest to grow other social media platforms like Facebook and YouTube as well as their business. Our […]

The post How To Use Pinterest To Grow Your Social Media Presence appeared first on Casual Fridays.

Direct download: SMSH-NatalieJill.mp3
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Is social media customer care part of your social media strategy? Does your company provide great customer service? For companies that thrive with social media customer car, they’re reaping massive benefits. For the companies that haven’t nailed it down yet, this weeks’ guest, Dan Gingiss, takes us into the ways companies can use social media as a […]

The post Social Media Customer Care Is The New Marketing With Dan Gingiss appeared first on Casual Fridays.

Direct download: SMSH83-DanGingiss.mp3
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Is YouTube dead? What are the keys to a great YouTube channel? In this weeks’ episode, I talk with good friend, YouTube expert and President of Videospot, Owen Hemsath. Owen discusses ways businesses should be using YouTube and you’ll especially enjoy his three types of content every business MUST create. About the show: The Social Media […]

The post 3 Ways Businesses Should Be Using YouTube appeared first on Casual Fridays.

Direct download: OwenHemsath2.mp3
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Have you heard about Social Media Day? This year in we presented Social Media Day San Diego to a crowd of over 400 people at the beautiful Marriott Marquis San Diego Marina! Did you know there was a world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, […]

The post Social Media Day San Diego 2015 – Recap appeared first on Casual Fridays.

Direct download: SMSH81-SMDAYSD-RECAP.mp3
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Wouldn’t it be great if you could make a living doing something around the things that you enjoy most in life? Wouldn’t you be thrilled if you could turn your passion into a profession? This week on the Social Media Social Hour Podcast I’m joined by Lou Mongello, a Disney author, host, publisher, historian, speaker and trusted […]

The post 3 Tips to Turn Your Passion Into a Profession with Lou Mongello appeared first on Casual Fridays.

Direct download: LouMongello.mp3
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Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Rather than relying on the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound […]

The post The Future of Online Marketing and Sales appeared first on Casual Fridays.

Direct download: SMSH79-TomSchwab.mp3
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As a social media marketer are you struggling with your productivity and time management? If so, you’re not alone. Thus, I share with you 6 productivity apps to master time management. This week on the Social Media Social Hour podcast, I give you some of my personal favorite apps that I use at Casual Fridays that […]

The post 6 Productivity Apps To Master Time Management Quickly & Easily appeared first on Casual Fridays.

Direct download: SMSH-78_6-productivity-tools-time-management.mp3
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Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately, but have no idea how it can be beneficial to your business. This week on the Social Media Social […]

The post Snapchat For Business: 4 Ways Your Business Can Use Snapchat appeared first on Casual Fridays.

Direct download: SMSH77_SnapchatForBusiness.mp3
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Do you have a Pinterest Marketing strategy? Is Pinterest driving increased web traffic for your website?  If you answered no to either one of those questions, you’ll want to check out this weeks podcast as discuss Pinterest Marketing strategies and how the social platform can help grow your business exponentially. This week on the Social Media Social […]

The post Pinterest Marketing: How To Grow Your Business With Pinterest appeared first on Casual Fridays.

Direct download: Anna-Bennett_mixdown.mp3
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Have you paid attention to your personal branding across social media? Curious how one individual utilized social media to build his personal brand to score a highly desirable job at LinkedIn? This week on the Social Media Social Hour podcast, I’m joined by Carlos Gil, the global senior social marketing manager at LinkedIn. During this […]

The post Personal Branding through Social Media with Carlos Gil appeared first on Casual Fridays.

Direct download: SMSH7_-CarlosGil_01.mp3
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Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick, US imminigration lawyer based in San Diego, CA. During this episode we discuss how to grow your business with social […]

The post Growing Your Business The Enchanting Way appeared first on Casual Fridays.

Direct download: Jacob-Sapochnick.mp3
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Are you a social media marketer? Do you want to streamline your social media marketing and make your life a little bit easier? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m going solo! During this episode I will discuss my top 5 apps for […]

The post 5 Smartphone Apps for Social Media Marketers appeared first on Casual Fridays.

Direct download: 5_Smartphone_Apps_For_Social_Media_Marketers.mp3
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Not seeing results with your social media marketing efforts? Perhaps you need less marketing and more social media storytelling. This week on the Social Media Social Hour podcast, I’m talking with Laura Holloway, founder and principal of The Storyteller Agency. During this episode we discuss finding and telling your company’s story via written, visual, and […]

The post The Key To Social Media Storytelling: Stop Marketing, Start Storytelling appeared first on Casual Fridays.

Direct download: Laura_Holloway.mp3
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Have you seen the Meerkat vs Periscope debate taking place across the social web? Are you thinking of using these live video streaming apps as part of your social media strategy? If you’re still confused on what Meerkat and Periscope are, or even curious which one you should consider, then this is the episode for you. This week on […]

The post The Emergence of Live Video Streaming Apps [Part Two]: Meerkat vs Periscope with Brian Fanzo appeared first on Casual Fridays.

Direct download: Brian_Fanzo.mp3
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Have you noticed the emergence of live video streaming apps? Have you heard of Meerkat? If not, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with entrepreneur, best-selling author, public speaker, and social media expert Joel Comm. During this episode we discuss Meerkat and the benefits […]

The post The Emergence of Live Video Streaming Apps [Part One]: Meerkat with Joel Comm appeared first on Casual Fridays.

Direct download: Joel_Comm_meerkat.mp3
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Are you struggling to achieve social media success for your business or organization? Do you have limited resources? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Dan Rosenbaum of San Francisco Travel. During this episode we discuss how to achieve social media success […]

The post How to Achieve Social Media Success with Limited Resources featuring Dan Rosenbaum appeared first on Casual Fridays.

Direct download: Dan_Rosenbaum.mp3
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Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]

The post Developing a Social Media Strategy with Laura Roeder appeared first on Casual Fridays.

Direct download: Laura_Roder.mp3
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Is blogging part of your content marketing strategy? Are you struggling to create quality blog content? This week on the Social Media Social Hour podcast, I’m talking with Jason Trout, co-founder of GoodBlogs.com. During this episode we discuss leveraging the power of crowdsourcing your content specifically for your blog. About the show: The Social Media […]

The post Crowdsourcing Your Content with Jason Trout appeared first on Casual Fridays.

Direct download: Jason_Trout-2.mp3
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Having troubles finding your creativity to create great content? Are you one of those people that think you have zero creativity? This week on the Social Media Social Hour podcast, I’m talking with Ann Rea, creator and founder of the blog “Artists Who THRIVE”. During this episode we discuss finding your creativity and using it to create content […]

The post Finding Your Creativity and Creating Content People Care About with Ann Rea appeared first on Casual Fridays.

Direct download: Ann_Rea.mp3
Category: -- posted at: 4:00pm PDT

Are you an entrepreneur that’s interested in crowdfunding? Are you bootstrapping a startup? If so, take a page out of the playbook of a company that is doing it right. This week on the Social Media Social Hour podcast, I’m talking with Katie Jasper, CEO and co-founder of Prescribe Nutrition. During this episode we discuss […]

The post Bootstrapping, Crowdfunding, And More With Katie Jasper appeared first on Casual Fridays.

Direct download: Katie_Jasper.mp3
Category: -- posted at: 9:21pm PDT

Are you leveraging social data and analytics to gain an edge and connect with your audiences? Are you familiar with real-time marketing? If you answered no to either one of those questions, you’ll definitely want to check out this weeks podcast. This week on the Social Media Social Hour podcast, I’m talking real-time marketing, social […]

The post Real-Time Marketing Through Social Media with Chris Kerns appeared first on Casual Fridays.

Direct download: Chris_Kearns.mp3
Category: -- posted at: 10:28pm PDT

Did you miss out on Social Fresh West 2014? Curious what all the big takeaways were from speakers like Sue Funke, Sarah Evans and Brian Clark? This week on the Social Media Social Hour podcast, it’s the official Social Fresh West Recap show as I’m joined by Carrie Elizabeth & Adrienne Stillman. During this episode […]

The post Social Fresh West Recap 2014 appeared first on Casual Fridays.

Direct download: Social_Fresh_West_Recap.mp3
Category: -- posted at: 12:38pm PDT

Do you plan on using video as part of your content marketing strategy? Are you stuck or not quite sure where to begin with a video content strategy? Do you want to create videos that convert into leads and customers? If so, then you must listen to this weeks podcast. This week on the Social Media Social […]

The post How To Create A Video Content Strategy That Converts appeared first on Casual Fridays.

Direct download: Amy_Schmittauer.mp3
Category: -- posted at: 1:00pm PDT

Do you listen to podcasts? Are you interested to learn how you can create a podcast as part of your content marketing strategy? This week on the Social Media Social Hour podcast I am joined by John Lee Dumas, founder and host of Entrepreneur On Fire.  John and I discuss what it takes to start […]

The post See How Easily You Can Create a Podcast appeared first on Casual Fridays.

Direct download: John_Lee_Dumas.mp3
Category: -- posted at: 7:30am PDT

Are you struggling to come up with quality content for your content marketing plan? Are you looking to get more creative with your content that you create for your blog, website and social media updates? If you answered yes to either one of those questions, then I have an awesome podcast for you. This week on […]

The post How to Get More Creative With Your Content, with Jay Acunzo appeared first on Casual Fridays.

Direct download: Jay_Acunzo.mp3
Category: -- posted at: 1:33pm PDT

Do you know what influencer marketing is? If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you! This week on the Social Media Social Hour podcast I am joined by Douglas […]

The post The Secret To Influencer Marketing with Douglas Karr appeared first on Casual Fridays.

Direct download: Douglas_Karr.mp3
Category: -- posted at: 3:35pm PDT

Do you not think you’re a “writer”? If you answered yes to this question, you share a similar feeling that many others have which is a misconception. If you write a Facebook update, Tweet, or craft an email, you are a writer and this episode is your guide in how to become a better writer and […]

The post How to Become a Better Writer and Create Ridiculously Good Content appeared first on Casual Fridays.

Direct download: Ann_Handley.mp3
Category: -- posted at: 4:00am PDT

Do you think there are way too many social networks that it’s hard to keep up with them all? Do you think Facebook “Likes” equal sales? If you answered yes to either of these questions, you share a similar feeling that many others have which are some of the biggest social media myths out there. […]

The post Social Media Myths Busted: What Social Media Marketers Need To Know appeared first on Casual Fridays.

Direct download: Laura_Rubinstein.mp3
Category: -- posted at: 4:00am PDT

Did you miss out on Content Marketing World 2014? Are you eager to learn what content marketers are excited about and focusing on? This week on the Social Media Social Hour podcast I am joined by Laura Holloway, owner of Simply Content Marketing, a creative content marketing agency based in Florida. Laura and I discuss […]

The post Content Marketing World 2014 Recap featuring Laura Holloway appeared first on Casual Fridays.

Direct download: CMWORLD_RECAP.mp3
Category: -- posted at: 4:00am PDT

Do you find managing social media to be daunting and ineffective? Have you ever just said to yourself, “social media sucks!”? If so, then perhaps you just may not know what you’re doing. This week on the Social Media Social Hour podcast I am joined by Sebastian Rusk, a social media strategist and author of […]

The post Social Media Sucks! (If you don’t know what you’re doing) appeared first on Casual Fridays.

Direct download: Sebastian_Rusk.mp3
Category: -- posted at: 1:46pm PDT

Are you curious what big brands are doing to succeed with social media marketing? Are you interested in finding out what social platforms brands are utilizing and what their workflow is to manage their presence across top social platforms? This week on the Social Media Social Hour podcast I am joined by Ryan Reid, social media […]

The post The Petco Way To Social Media Marketing Success appeared first on Casual Fridays.

Direct download: Ryan_Reid.mp3
Category: -- posted at: 2:48pm PDT

Did you know you could sell products and services with webinars? Are you curious if your business is the right fit to make money with webinars? This week on the Social Media Social Hour Podcast I’m joined by Steven Essa, one of the world’s leading experts on Webinars. In this episode, Steven teaches us how you can […]

The post See How Easily You Can Sell Products and Services With Webinars appeared first on Casual Fridays.

Direct download: Steven_Essa.mp3
Category: -- posted at: 4:00am PDT

Is your Facebook strategy lacking engagement, stagnant, or simply ineffective? Are you struggling to connect with your target audience and grow your Facebook presence? This week on the Social Media Social Hour Podcast I’m joined by Mari Smith, one of the world’s leading Facebook marketing experts. In this episode, Mari gives you actionable tips and […]

The post The Secret To Building Meaningful Relationships on Facebook With Mari Smith appeared first on Casual Fridays.

Direct download: Mari_Smith.mp3
Category: -- posted at: 9:29am PDT

Are you looking to increase leads and grow your business with SlideShare? Did you know SlideShare is one of the best social platforms out there where potential customers are actively looking for information and resources to their problems? This week on the Social Media Social Hour podcast I’m joined by Todd Wheatland, one of the world’s leading […]

The post How To Get Leads And Grow Your Business Immediately With SlideShare appeared first on Casual Fridays.

Direct download: Todd_Wheatland.mp3
Category: -- posted at: 1:23pm PDT

Have you noticed how captivating visuals are taking over social media news feeds? Are you wondering what it takes to implement this visual social media marketing strategy? This week on the Social Media Social Hour podcast I’m joined by Donna Moritz, one of the world’s leading authorities on visual social media. In 45 minutes, Donna […]

The post The Secret to Becoming a Visual Social Media Marketing Rock Star! appeared first on Casual Fridays.

Direct download: Donna_Moritz.mp3
Category: -- posted at: 12:36pm PDT

Were you able to make it to Social Fresh East? Did you hear about the world-class lineup of speakers that attended Social Fresh East? This week on the Social Media Social Hour, Kim Garst and Brian Fanzo join me for the Social Fresh East Recap. Social Fresh East featured a spectacular lineup of social media […]

The post Social Fresh East Recap appeared first on Casual Fridays.

Direct download: Social_Fresh_East_Recap.mp3
Category: -- posted at: 4:56pm PDT

Do you want to learn more about visual assets and how to leverage them through social media? Do you currently use visuals to tell your brand’s story? This week on the Social Media Social Hour, Jessica Gioglio joins me to talk about the power of visual story telling and how to win at social media with visual […]

The post How to Win at Social Media With Visual Assets appeared first on Casual Fridays.

Direct download: Jessica_Gioglio.mp3
Category: -- posted at: 4:00am PDT

Did you celebrate Social Media Day on June 30th? Did you hear about the world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, Julien Brandt joins me and we breakdown all the awesome information and key takeaways from Social Media Day San Diego. The event, which is celebrated […]

The post Social Media Day San Diego 2014 Recap appeared first on Casual Fridays.

Direct download: SMDAYSD2014_RECAP.mp3
Category: -- posted at: 10:46am PDT

Do you currently have no strategy whatsoever when it comes to social media? Do you need to develop social media strategy? Do you want to learn how to add more value and connect with your customers? This week on the Social Media Social Hour, Christian Karasiewicz joins me to talk about developing a social media strategy. Christian is the […]

The post Developing a Social Media Strategy appeared first on Casual Fridays.

Direct download: Christian_Karasiewicz.mp3
Category: -- posted at: 2:22pm PDT

Are you looking to use online video for your business? Do you want to learn more about video marketing? This week on the Social Media Social Hour, Owen Hemsath joins me to talk about video marketing with information on how to prepare, shoot, and create videos that rock! Owen is the president and founder of Videospot. I also share […]

The post Video Marketing: How to prepare, shoot, and create videos that rock! appeared first on Casual Fridays.

Direct download: Owen_Hemsath.mp3
Category: -- posted at: 4:00am PDT

Are you looking to use social media to improve sales? Do you want to learn tips on social selling? This week on the Social Media Social Hour, we are talking social selling with Tom Martin. Tom is the founder of Converse Digital, a keynote speaker, an author and authority figure on how to sell with social […]

The post Social Selling with Tom Martin – How to Sell With Social Media appeared first on Casual Fridays.

Direct download: Tom_Martin.mp3
Category: -- posted at: 11:39am PDT

Are you ready to dive deep into Instagram? Do want want to learn how to optimize Instagram for your business? This week on the Social Media Social Hour, Sue B. Zimmerman joins me to talk about Instagram for business. Sue is a serial entrepreneur, and master of social media, and author of the number one selling E-Book “Instagram Basics […]

The post Instagram for Business with Sue B. Zimmerman appeared first on Casual Fridays.

Direct download: Sue_Zimmerman.mp3
Category: -- posted at: 4:00am PDT

Are you ready to dive into Google Plus? Do you want to find ways to maximize Google Plus for your business? Today on the Social Media Social Hour, Martin Shervington joins me to talk about Google Plus for business with tips and more. Martin is a leading authority on Google Plus and the founder of PlusYourBusiness.com, a […]

The post Google Plus For Business: Google Plus tips and more from Martin Shervington appeared first on Casual Fridays.

Direct download: Martin_Shervington.mp3
Category: -- posted at: 4:00am PDT

Are you ready to ramp up your social media visuals? Do you want to know more about how visuals can work for your platforms? This week on the Social Media Social Hour, Zach Kitschke of Canva joins me to talk about social media visuals. Zach is the chief storyteller at Canva and is a contributor to the Huffington […]

The post Social Media Visuals: Tips to great visuals with Zach Kitschke of Canva appeared first on Casual Fridays.

Direct download: Zach_Kitschke.mp3
Category: -- posted at: 4:00am PDT

Do you think there is some secret sauce to effective content marketing? Are you looking to improve sales through your website? This week on the Social Media Social Hour, Marcus Sheridan aka “The Sales Lion” joins me to talk about the secret sauce to content marketing with his key philosophy, “they ask, you answer.” Marcus is the founder […]

The post The Secret Sauce to Content Marketing: They Ask, You Answer appeared first on Casual Fridays.

Direct download: Marcus_Sheridan.mp3
Category: -- posted at: 4:00am PDT

Are you looking to get more results from your current social media strategy? Do you happen to be a huge fan of the Boston Celtics or the NBA? This week on the Social Media Social Hour Peter Stringer of the Boston Celtics joins me to talk about how to have a winning social media strategy. Peter is the Senior […]

The post A Winning Social Media Strategy With Peter Stringer of the Boston Celtics appeared first on Casual Fridays.

Direct download: Peter_Stringer.mp3
Category: -- posted at: 7:50am PDT

Are you looking to unlock your creativity? Do you want to continue your education in social media? Today on the Social Media Social Hour, Jason Keath of Social Fresh joins me to share tips on how to improve your creativity. Jason is the founder and CEO of Social Fresh and an authoritative figure for creativity. I also […]

The post Improve Your Creativity with these Tips from Jason Keath appeared first on Casual Fridays.

Direct download: Jason_Keath.mp3
Category: -- posted at: 4:00am PDT

Are you looking to find ways to provide better customer service? Do you need tips to improve your social care? This week on the Social Media Social Hour, John DiJulius joins me to dive into world-class customer service tips, social care and more! John is a leading authority on customer service and has helped companies like […]

The post World-Class Customer Service Tips, Social Care and More! appeared first on Casual Fridays.

Direct download: John_DiJulius.mp3
Category: -- posted at: 5:36pm PDT

Are you using Twitter for your business? Do you want to learn how to better grow your community and take your business to the next level? This week on the Social Media Social Hour Kim Garst joins me to talk about Twitter for business and how you can grow your community, generate leads, and increase sales. […]

The post Twitter for Business: How to grow your community, generate leads, and increase sales appeared first on Casual Fridays.

Direct download: Kim_Garst.mp3
Category: -- posted at: 4:00am PDT

Are you looking to find more ways to engage with your audience on social? Do you love fantasy football? This week on the Social Media Social Hour we have ESPN’s Matthew Berry on building a platform and engaging your audience. Matthew is a Senior Fantasy Analyst at ESPN, he writes regularly at ESPN.com, he hosts […]

The post ESPN’s Matthew Berry on building a platform and engaging your audience appeared first on Casual Fridays.

Direct download: Matthew_Berry_Final.mp3
Category: -- posted at: 8:46am PDT

Ready to dive into the highlights of Social Media Marketing World? Are you considering going to Social Media Marketing World 2015 and curious what to expect? This week on the Social Media Social Hour, Mark Gingerich, Stephanie Garcia, and Ali Kelly join me for a Social Media Marketing World Recap show. Join us as we talk about the highlights […]

The post Social Media Marketing World Recap – 2014 appeared first on Casual Fridays.

Direct download: SMMW14_Recap.mp3
Category: -- posted at: 4:00am PDT

Are you looking to find better ways to engage your fans through videos? Do you want to learn some tricks to using Vine? This week on the Social Media Social Hour Zach King joins me to talk about how to create Vine videos that wow! I also share with you an awesome tool I discovered at […]

The post Zach King on how to create Vine videos that WOW! appeared first on Casual Fridays.

Direct download: Zach_King.mp3
Category: -- posted at: 4:00am PDT