Casual Fridays Podcast

Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it's worth your time and energy to learn how to optimize your LinkedIn profile?

With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica von Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.
With 467 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica Van Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.

Direct download: 165-How_to_Optimize_Your_LinkedIn_Profile.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you have a startup and have no idea where or even how to start marketing yourself on social media?

Are you looking for proven strategies and tactics on how to use social media marketing for your startup?

Launching a new business is tough enough. Trying to navigate through the wild world of social media marketing does not make it any easier. Fortunately, we're here to help you out this week with our show.

This week on the Social Media Social Hour, I have a conversation with Louie La Vella and we talk specific strategies and tactics your startup can leverage through social media marketing.

Let's do this!

Direct download: louielavelle.mp3
Category:Podcast -- posted at: 2:30am PDT

Have you considered Influencer Marketing on Instagram as a method to help build your brand's following?

Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure?

Many social media marketers are wanting to reach out to influencers to help build their brand's presence on Instagram yet they are not sure where to begin or if it will be worth their time and energy.

This week on the Social Media Social Hour, I dissect a case study of a successful Influencer Marketing campaign with Shannon Johnson of Alaska Airlines.

Let's do this!

Direct download: Shannon_Johnson.mp3
Category:Podcast -- posted at: 2:30am PDT

Have you started leveraging Instagram ads for your business?

Are you struggling to get the most out of your Instagram advertising?

Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content.

This week on the Social Media Social Hour, I discuss 3 essential tips to Instagram ads
with Morgan Sutton.

Let's do this!

Direct download: Morgan_Sutton.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you spend most of your day sitting at your desk or behind a computer?

Does your energy lag as the day goes on?

Everyone knows that getting up and getting moving is a great way to boost your energy during the work day, but many aren't familiar with the other ways you can increase energy and boost productivity. From getting enough sleep to eating the right things, Coach Tim Adams gives us the inside scoop.

This week on the Social Media Social Hour, I discuss 3 ways to generate more energy during your workday featuring Coach Tim Adams.

Let's do this!

Direct download: Tim_Adams.mp3
Category:Podcast -- posted at: 8:57am PDT

Find yourself struggling when putting together proposals for your business?

Do you wish you could streamline the process and increase your close rate?

Writing proposals isn't typically a favorite activity. Most businesses use a boiler plate, and fail to customize each proposal they send out. Using a tool like Proposify can make proposal writing easier and help you close more deals.

This week on the Social Media Social Hour, I discuss how to create proposals that close with Kyle Racki.

Let's do this!

Direct download: Kyle_Racki.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you heard of social selling, but aren't sure what it is?

Did you know you can use social media platforms like LinkedIn for lead generation?

Social selling might be a buzzword in the social media marketing industry, but the concept and practice are very relevant. Every day, brands are leveraging LinkedIn and other social media platforms to generate leads and grow their business.

This week on the Social Media Social Hour, I discuss social selling ninja tricks for LinkedIn
with Viveka von Rosen.

Let's do this!

Direct download: VivekaVonRosen.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you heard about virtual and augmented reality, but aren't really sure what it is?

Are you interested in ways you could integrate VR and AR into your business?

With the introduction of games like Pokémon Go and 360-degree video, it looks like brands are going all in the virtual and augmented reality space. As the functionality and tools develop, it's important to stay in touch with how this may effect your business.

This week on the Social Media Social Hour, I discuss augmented reality and virtual reality: what marketers need to know featuring Cathy Hackl.

Let's do this!

Direct download: Cathy_Hackl.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you began planning your social media strategies for 2017?

Are you taking into account social media predictions?

With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017.

Let's do this!

Direct download: 2017_Social_Media_Marketing_Predictions.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you tried leveraging influencer marketing for your business?

Are you looking for ways to get the most out of your influencer relationships?

Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don't know), it's worth exploring for your brand.

This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager .

Let's do this!

Direct download: Josh_Hager.mp3
Category:Podcast -- posted at: 3:00am PDT

Are you working to incorporate more video into your content strategy?

Have you ever considered adding screencasting to the mix?

From heavily produced to live, it's clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that's sure to drive engagement from your target audience.

This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto.

Let's do this!

Direct download: Steve_Dotto.mp3
Category:Podcast -- posted at: 2:01pm PDT

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos?

As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space.

This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero.

Let's do this!

Direct download: nick-cicero_2-final.mp3
Category:Podcast -- posted at: 1:55pm PDT

Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it’s hard to believe that all of those […]

The post How to Create B2B Facebook Ad Campaigns That Convert appeared first on Casual Fridays.

Direct download: Brian-Carter.mp3
Category:Podcast -- posted at: 3:00am PDT

Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It’s important to make sure you’re adapting to the latest trends, and providing your clients with the most accurate information. We’ve […]

The post 19 Blogs Every Social Media Marketer Should Subscribe To appeared first on Casual Fridays.

Direct download: SMSH_152_-_19_Blogs_Social_Media_Marketers_Should_Subscribe_To.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […]

The post How To Grow A Podcast Audience With Social Media appeared first on Casual Fridays.

Direct download: SMSH_151_Tina_Muir.mp3
Category:Podcast -- posted at: 3:00am PDT

Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […]

The post 9 Productivity Tips When Traveling For Business appeared first on Casual Fridays.

Direct download: SMSH_150_-_Productivity_Travel_Tips.mp3
Category:Podcast -- posted at: 4:00am PDT

Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […]

The post 6 Ways to Incorporate UGC Into Your Content Strategy appeared first on Casual Fridays.

Direct download: SMSH_149-UGC.mp3
Category:Podcast -- posted at: 8:41am PDT

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […]

The post Facebook Ad Targeting: What Marketers Need To Know To Do It Right appeared first on Casual Fridays.

Direct download: Justin_Kistner_148.mp3
Category:Podcast -- posted at: 4:00am PDT

Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you’re traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining. Luckily, there are a number of things you can do before and during your trip that make […]

The post 21 Tips to Make Business Travel Easier appeared first on Casual Fridays.

Direct download: 21_tips_for_biz_travel.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development, but starting conversations with new people can be intimidating. Whether you’re a conference newbie or a seasoned pro, there […]

The post 10 Ways to Network Like a Pro appeared first on Casual Fridays.

Direct download: 146_10_Ways_To_Network_Like_A_Pro.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […]

The post How Buffer Creates a Community of Engaging Fans appeared first on Casual Fridays.

Direct download: ArielleTannenbaum.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […]

The post Social Media Content Hacks With Buffer appeared first on Casual Fridays.

Direct download: Brian-Peters-Buffer.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried […]

The post Why Facebook Live is a Win For The Weather Channel appeared first on Casual Fridays.

Direct download: Jennifer_Watson_Final.mp3
Category: -- posted at: 4:00am PDT

Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and attitudes of your employees. Before starting an employee advocacy program, it’s important to consider […]

The post 4 Ways To Use Social Media to Promote Employee Advocacy appeared first on Casual Fridays.

Direct download: Employee-Advocacy.mp3
Category: -- posted at: 4:00am PDT

Have you wondered what happened behind the scenes of Southwest Airlines’ most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage, that resulted in chaos for their team and customers. To keep their customers in the loop, Southwest Airlines […]

The post How Southwest Airlines Led With Social Media To Emerge From a Crisis appeared first on Casual Fridays.

Direct download: SWA_Brooks_Thomas.mp3
Category: -- posted at: 4:00am PDT

Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them, it’s important to find time to unwind. This week on the Social Media Social Hour, I am joined […]

The post How to Create Work/Life Balance in an Industry That Never Sleeps appeared first on Casual Fridays.

Direct download: worklifebalance.mp3
Category: -- posted at: 4:00am PDT

Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren’t sure what matters most? Social media is not a one person job. As your business grows, it’s important to develop a strategy that will keep your marketing efforts current, secure, and cost effective. Will […]

The post 5 Benefits In Bringing On A Social Media Agency appeared first on Casual Fridays.

Direct download: 5_Benefits_SocialMediaAgency.mp3
Category: -- posted at: 4:00am PDT

Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it’s a perfect fit or a epic mismatch, there is always a lesson to be learned and an experience to be […]

The post Social Media Internships: How To Create A Win-Win for the Intern and Your Business appeared first on Casual Fridays.

Direct download: Lila-Zimmerman.mp3
Category: -- posted at: 4:00am PDT

Considering incorporating live video into your marketing, but don’t know where to start? Did you know it can be as easy as pressing “Go Live” straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get started. From Huzza […]

The post How Businesses Can Create a Live Show Through Social Media appeared first on Casual Fridays.

Direct download: Mike_Stelzner_3.mp3
Category: -- posted at: 8:31am PDT

Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […]

The post Instagram Stories: Why It’s a Win For Brands appeared first on Casual Fridays.

Direct download: SMSH136-InstagramStories.mp3
Category: -- posted at: 10:46am PDT

Is your brand looking to get in touch with Generation Z? Are you striving to tailor your marketing efforts to the most educated consumers of our time? The buzz about millennials has come and gone, as Generation Z takes the stage. With over 80% of this generation influencing in-home purchasing decisions, this demographic is definitely […]

The post Marketing to Generation Z: What Marketers Need To Know appeared first on Casual Fridays.

Direct download: Connor_Blakley.mp3
Category: -- posted at: 2:32pm PDT

Is your business looking to hop on the Pokémon Go bandwagon? Are you trying to catch ’em all while boosting your sales? We can’t avoid it. Out of nowhere, Pokémon Go has taken over our Facebook feeds, sidewalks, and the lobbies of our businesses. Brick and mortar stores are purchasing “lures”, and brands across industries are incorporating […]

The post Pokémon Go Marketing: What Brands Need To Know appeared first on Casual Fridays.

Direct download: Vincent-Orleck-PokemonGo.mp3
Category: -- posted at: 6:03am PDT

[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us all and build bridges not walls. […]

The post How the Azusa Police Department Uses Social Media To Connect With Their Community appeared first on Casual Fridays.

Direct download: Mike_Bires.mp3
Category: -- posted at: 3:20pm PDT

We’re pumped to have another Social Media Day San Diego in the books! If you were unable to attend the event, no worries. We’ve got the official recap that’ll make you feel like you were there. This week on the Social Media Social Hour, I am joined by Mitch Jackson and Bree Kelley for the Social […]

The post Social Media Day San Diego 2016 Recap appeared first on Casual Fridays.

Direct download: SMDAYSD2016.mp3
Category: -- posted at: 6:00am PDT

Previously on the podcast, we broke down the 8 findings about the future of social media, based on a report put together by our friends at Social Fresh. This week, we sat down with their founder and CEO to get his take on the data. In this episode of the Social Media Social Hour, I am joined […]

The post Behind the Data: A Quantitative Look at the Future of Social Media appeared first on Casual Fridays.

Direct download: SMSH-131-JasonKeath.mp3
Category: -- posted at: 4:00am PDT

Are you looking to enhance your Snapchat content? Have you mastered all of Snapchat’s hidden features? As Snapchat becomes more popular, many brands are working on developing content strategies on the platform. Unfortunately, not all of the features that can make your content “pop” are obvious to the daily user. Fortunately, we have you covered. This week on […]

The post 7 Snapchat Tricks You Probably Didn’t Know appeared first on Casual Fridays.

Direct download: SMSH-130-Snapchat-Tricks.mp3
Category: -- posted at: 4:00am PDT

Are you struggling to keep up with the hottest marketing trends? Have you considered analyzing the consumer, opposed to the tactics and tools? In the social media and marketing industries, the most popular tools, tactics, and channels are ever-changing. Often times as marketers, we find ourselves distracted by the latest shiny object, and fail to pay […]

The post 5 Consumer Trends Marketers Need To Know appeared first on Casual Fridays.

Direct download: Jay-Acunzo-2.mp3
Category: -- posted at: 10:25am PDT

Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates, and their new logo design, it’s hard to predict what Instagram will come up with next. To ensure that […]

The post The New Rules of Instagram Marketing with Sue B. Zimmerman appeared first on Casual Fridays.

Direct download: subzimmerman2016.mp3
Category: -- posted at: 4:00am PDT

Last week, the internet became captivated with Candace Payne’s positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days, it’s clear that her live stream was a mega hit. What can social media marketers learn from the latest viral video […]

The post 4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video appeared first on Casual Fridays.

Direct download: ChewbaccaMomViralVideo.mp3
Category: -- posted at: 4:00am PDT

Are you looking to provide your customers with outstanding customer service? Are you seeking ways to integrate social media into your customer service plan? Throughout the years, customer service has been a crucial component of doing good business. Now more than ever, brands are being put onstage by their customers via social media, and are […]

The post 5 Step Plan For Outstanding Customer Service appeared first on Casual Fridays.

Direct download: ShepHyken.mp3
Category: -- posted at: 4:00am PDT

Have you jumped onboard with Snapchat, but no one is viewing your snaps? Are you looking for ways to grow your Snapchat following? Unlike other social networks, Snapchat offers the unique challenge of limited discoverability. This requires social media marketers and “snapchatters” to develop creative ways to promote their Snapchat accounts and grow their follower base. This […]

The post 7 Ways To Grow Your Snapchat Following appeared first on Casual Fridays.

Direct download: 7_Ways_To_Grow_Snapchat_Audience.mp3
Category: -- posted at: 4:00am PDT

Are you struggling to get the most out of Twitter? Are you looking for ways to enhance your Twitter strategy? Twitter’s earning statements may get some negative press, but brands and marketers are continuing to have more success with the platform everyday. By utilizing all of the tools Twitter has to offer, you can grow your […]

The post 3 Keys To Enhance Your Twitter Strategy appeared first on Casual Fridays.

Direct download: Madalyn_Sklar.mp3
Category: -- posted at: 4:00am PDT

Brands, marketers, and social media gurus across the board, are scrambling to determine, “what is the future of social media?” Our friends at Social Fresh did the ground work and pulled together a report that surveyed brands, vendors, and agencies to gauge the state of the social media industry. This week on the Social Media Social Hour, […]

The post 8 Findings About The Future of Social Media appeared first on Casual Fridays.

Direct download: 8_Findings_About_The_Future_of_Social_Media.mp3
Category: -- posted at: 7:17pm PDT

Are you struggling to get your Facebook posts more organic reach? Are you looking for ways to make Facebook’s news feed algorithm work for you ? There are three things that are inevitable in life- death, taxes, and that Facebook’s news feed algorithm will change. Although, Facebook’s ever-changing algorithm sometimes seems like a burden, it’s […]

The post How Facebook’s News Feed Algorithm Works appeared first on Casual Fridays.

Direct download: Facebook-Newsfeed-Algorithm.mp3
Category: -- posted at: 7:32pm PDT

Social Media Marketing World is one of the leading events in the social media and digital marketing space. (Some even consider it to be the “Super Bowl” of the social media industry.) If you didn’t get the chance to attend, don’t worry, we’ve got you! This week on the Social Media Social Hour, I am […]

The post Social Media Marketing World 2016 Recap appeared first on Casual Fridays.

Direct download: SMMW16-Recap.mp3
Category: -- posted at: 8:20am PDT

Have you started brainstorming ways your business can use Facebook Live? Are you looking for ways to engage your community through live broadcasting? As Facebook continues to expand their live broadcasting platform, Facebook Live, social media marketers are putting their heads together to come up with fun and creative ways to showcase their brand through […]

The post 5 Ways Your Business Can Use Facebook Live appeared first on Casual Fridays.

Direct download: 5_Ways_Your_Business_Can_Use_Facebook_Live.mp3
Category: -- posted at: 12:30pm PDT

Are you looking for better photo filters that make your content pop? Are you tired of scrambling with scripts when recording your video content? With the emphasis on digital and video content growing, quality photos and videos are more important to your audience than ever. Don’t let the price tag scare you, there are plenty of low cost […]

The post 3 Apps to Enhance Your Digital Content appeared first on Casual Fridays.

Direct download: 3-Apps-To-Enhance-Digital-Content.mp3
Category: -- posted at: 1:13pm PDT

Are you trying to figure out how to use Snapchat for your business? Are you looking for Snapchat hacks and tips that will make your content shine? With more than 60% of smartphone users between the ages of 13-34 on Snapchat, it’s safe to say that the platform is here to stay. This week on the […]

The post Snapchat Hacks and Tricks appeared first on Casual Fridays.

Direct download: ShaunAyala.mp3
Category: -- posted at: 8:22pm PDT

Are you looking for tools to enhance your productivity? Have you tried adding browser extensions to streamline your work? With all of the apps and browser extensions on the market, it’s easy to get distracted by everything they can do. Downloading browser extensions that focus specifically on the tasks you’re trying to accomplish is an effective way […]

The post 6 Browser Extensions to Enhance Your Productivity appeared first on Casual Fridays.

Direct download: 6_Browser_Extensions_for_Enhanced_Productivity.mp3
Category: -- posted at: 4:00am PDT

Are you planning on attending conferences and networking events this year? Are you looking for ways to get the most out of those meetings and sessions? With events like Social Media Marketing World and Social Media Day San Diego just around the corner, it’s important to be prepared, to ensure you get the most out of the experience. […]

The post 7 Tips To Get The Most Out of Attending Conferences appeared first on Casual Fridays.

Direct download: 7_Tips_To_Get_The_Most_Out_of_Attending_Conferences.mp3
Category: -- posted at: 3:29pm PDT

Have you spent your career implementing traditional marketing tactics? Are you figuring out how to incorporate digital marketing into your current strategy? It’s not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it […]

The post How Traditional and Digital Marketing Work Together appeared first on Casual Fridays.

Direct download: BryanKramer.mp3
Category: -- posted at: 3:00am PDT

Have you heard about Snapchat’s latest on-demand geofilters update? Are you interested in ways Snapchat’s on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These “digital postcards”offer more than bragging rights, and open the door for brands to leverage them for […]

The post 4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters appeared first on Casual Fridays.

Direct download: SMSH-114-Snapchat-on-demand-geofilters.mp3
Category: -- posted at: 4:40pm PDT

Do you struggle to embrace your negative customer feedback? Are you looking to leverage that feedback to increase customer advocacy and loyalty? A single answer to a customer complaint has the potential to increase customer advocacy by 25%. By acknowledging and embracing your onstage haters, your brand has the ability to increase revenue and win life long […]

The post How to Increase Customer Advocacy and Loyalty with Jay Baer appeared first on Casual Fridays.

Direct download: JayBaer-HugYourHaters.mp3
Category: -- posted at: 4:00am PDT

Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook’s daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the Snapchat field, you know […]

The post How the San Diego Chargers are Winning on Snapchat appeared first on Casual Fridays.

Direct download: Joel_Price_Snapchat.mp3
Category: -- posted at: 11:21am PDT

Did you know that online video continues to be one of the hottest marketing trends for 2016? Are you looking for the right kind of videos to create for your business? People consume visual content 60,000 times faster than text. As attention spans shorten, and production tools become easier to use and more affordable, it’s […]

The post 4 Types of Online Videos Your Business Should Create appeared first on Casual Fridays.

Direct download: sunny.lenarduzzi.mp3
Category: -- posted at: 10:56am PDT

Are you looking for ways to build quality social relationships? Are you seeking actionable steps to enhance the relationships in your online communities? Whether they are personal or professional, relationships are important. Building quality social relationships is the key to more meaningful interactions and solid business transactions. This week on the Social Media Social Hour, I am […]

The post 4 Keys to Building Quality Social Relationships appeared first on Casual Fridays.

Direct download: Jason_Treu.mp3
Category: -- posted at: 9:27pm PDT

Have you heard the buzz about the new app Peach? Are you curious what it’s about, but don’t know where to begin? New apps can be intimidating, especially if you don’t know where to start. Being compared to Twitter, Snapchat, and Slack, the Peach app is not one to miss. This week on the Social […]

The post The Beginner’s Guide to Peach appeared first on Casual Fridays.

Direct download: Saba-Peach.mp3
Category: -- posted at: 11:01am PDT

Are you looking for ways to get more user generated content? Do you need fresh ideas on how to repurpose the UGC that you already have? There’s no doubt that user generated content often preforms better than the content we come up with in our marketing think-tanks. Even 80% of millennials say user generated content is a good indication of […]

The post 3 Ways to Get More User-Generated Content appeared first on Casual Fridays.

Direct download: User-Generated-Content.mp3
Category: -- posted at: 8:45am PDT

Have you made your New Year’s resolutions for 2016? Are you already having trouble sticking to your goals? Setting and sticking to goals can be hard. 80% of people give up on their New Year’s resolutions by February. Fortunately, there are actionable steps you can take every day to make sure you stick to your […]

The post 6 Keys to a Successful Year appeared first on Casual Fridays.

Direct download: SMSH107_6_Keys_To_Success.mp3
Category: -- posted at: 3:00am PDT

Are negative online reviews hurting your bottom line? Are you looking for a way to turn those 1-stars into 5-stars, while boosting revenue? With over 88% of consumers claiming that they trust anonymous reviews as much as recommendations from their peers, it’s important to monitor and maintain your business’ online reputation. This week on the […]

The post Overcoming Negative Reviews to Boost Revenues appeared first on Casual Fridays.

Direct download: Dan_Lemin.mp3
Category: -- posted at: 12:54pm PDT

Are all of your friends and colleagues on Snapchat, but you just don’t “get it”? Have you tried to use the app, but still don’t understand how it works? Do you want access to the beginners guide to using Snapchat? With nearly 200 million monthly active users and 6 billion videos watched on the app […]

The post The Beginners Guide To Using Snapchat appeared first on Casual Fridays.

Direct download: Carlos_Gil_Snapchat.mp3
Category: -- posted at: 3:00am PDT

Have you spent time reflecting on all of the changes that have occurred in social media throughout the year? Have you thought about which social media trends will go mainstream in 2016? As marketing departments evaluate their budgets for the new calendar year, they look to data from the previous year to make predictions for […]

The post 4 Social Media Trends That Will Go Mainstream in 2016 appeared first on Casual Fridays.

Direct download: SocialTrends2016.mp3
Category: -- posted at: 11:10am PDT

Are you struggling to take quality photos that make your social media content pop? Could you use a course in social media photography 101? Stock photos are boring and expensive, and lifting images off the internet can get you in serious hot water. The solution? Create your own social media photo content! This week on the Social […]

The post Social Media Photography and Photo Tips with Jessica Howell appeared first on Casual Fridays.

Direct download: Jessica_Howell.mp3
Category: -- posted at: 3:00am PDT

Are people leaving ratings and reviews for your business online? Are you being proactive about your online review strategy? As websites like Yelp and Trip Advisor continue to grow in popularity, it’s important to develop an online review strategy to manage and respond to the positive AND negative feedback left by your customers. By proactively managing your online review strategy, […]

The post How to Build an Online Review Strategy to Increase Revenue appeared first on Casual Fridays.

Direct download: Jason.Baumann.mp3
Category: -- posted at: 1:55pm PDT

Do you find yourself taking a longer time to schedule your social media content than to create it? Have you been looking for the secret sauce on how to do social media automation the right way? Social media automation can be a controversial topic, but done properly,  it can facilitate engagement and free up your time […]

The post Social Media Automation, The Right Way with Tim Fargo appeared first on Casual Fridays.

Direct download: Tim_Fargo.mp3
Category: -- posted at: 3:00am PDT

Are you working on building a business or shaping your personal brand? Have you taken the time to develop business values and a clear mission statement? Whether you’re a soloprenuer, independent contractor, or Fortune 500 company, your business values and mission statement lay the foundation of who you are and how you will do business. […]

The post How to Develop Business Values with Michael Saul appeared first on Casual Fridays.

Direct download: Michael-Saul_mixdown.mp3
Category: -- posted at: 12:14am PDT

Have you been creating video and audio content, but your sound quality isn’t up to par? Have you been wondering what tools you may use to get better sounding audio for your podcasts and videos? Digital media, like podcasting and live-streaming, is quickly becoming a preferred form of content by consumers, due to it’s ease to […]

The post What Digital Marketers Need To Know About Audio appeared first on Casual Fridays.

Direct download: perry-goldstein.mp3
Category: -- posted at: 3:00am PDT

Does your brand struggle with budgeting and running Facebook ads? Is the thought of adding Instagram ads to your mix more than you can stand? We know that ads are a crucial component to a successful social media campaign, but where do we start? How much do we spend? Which tools do we use? How do […]

The post Updates to Facebook and Instagram Ads: What Marketers Need To Know appeared first on Casual Fridays.

Direct download: Chris_Mikulin.mp3
Category: -- posted at: 3:08pm PDT

Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don’t know where to start? Snapchat isn’t just for teenagers anymore! As one of the fastest growing social platforms, with more than 75% of it’s audience over the age of 18, Snapchat has become a […]

The post Influencer Marketing on Snapchat With Nick Cicero appeared first on Casual Fridays.

Direct download: Nick_Cicero_Snapchat.mp3
Category: -- posted at: 8:00am PDT

Do you have a passion for start-ups, but don’t know where to begin? Are you looking for ways to launch your business on a budget? Today we dive into the journey, of how a start-up became one of the top social media management tools on the market, (without major VC funding)! This week on the […]

The post Bootstrapping Start-Ups: How AgoraPulse Became a Top Social Media Management Tool appeared first on Casual Fridays.

Direct download: smsh-96-emeric-ernoult.mp3
Category: -- posted at: 4:00am PDT

How confident are you that your brands social media campaigns are legal? Are you up to date and in compliance with FTC regulations? Social media is a fun and effective way to engage your audience, leverage your content, and heighten brand awareness, but are your strategies on the right side of the law? With the Federal […]

The post The Legalities of Social Media with Ruth Carter appeared first on Casual Fridays.

Direct download: Ruth_Carter.mp3
Category: -- posted at: 4:00am PDT

Do you ever wonder what it takes to achieve greatness? Are you looking for a game plan to overcome obstacles and execute your vision? Prepare to attend the school of greatness, and learn how to live bigger, love deeper, and live a legacy. This week on the Social Media Social Hour, I am joined by Lewis […]

The post How to Achieve Greatness with Lewis Howes appeared first on Casual Fridays.

Direct download: Lewis_Howes_Greatness.mp3
Category: -- posted at: 4:00am PDT

Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]

The post Inside the Social Media Octagon of the UFC appeared first on Casual Fridays.

Direct download: Shanda_Maloney_UFC.mp3
Category: -- posted at: 12:05am PDT

Are you faced with the challenge of event planning for the first time? Are you a veteran event coordinator looking for ways to spice things up? Planning an event can be hard. From booking a venue, catering meals, and organizing memorable activities, it’s tough to know where to start. This week on the Social Media Social […]

The post How to Plan and Pull off a Memorable Event appeared first on Casual Fridays.

Direct download: phil-mershon-planning-an-event_mixdown.mp3
Category: -- posted at: 8:46am PDT

Are you looking for ways to leverage video as part of your social media strategy? Do you want to learn some sweet video tips for social media marketers? Video is hot. From YouTube to live-streaming, everyone is trying to figure out the most innovative ways to incorporate video into their content mix. This week on the Social […]

The post Video Tips For Social Media Marketers appeared first on Casual Fridays.

Direct download: rocky-walls_videohacks.mp3
Category: -- posted at: 11:11am PDT

By now you’ve heard me talk so much about the platform Blab. If you follow me on Twitter, you can’t avoid it. I’m sure you’re curious about this emerging platform. So today, I present to you a guide to using Blab, and I have none other than the Chief Technology Officer behind this amazing platform […]

The post Your Guide To Using Blab with Blab CTO Furqan Rydhan appeared first on Casual Fridays.

Direct download: furqan_blab_mixdown.mp3
Category: -- posted at: 9:16pm PDT

Let’s face it. You’re looking for some super secret Instagram tips on how you can use this emerging platform. Right? Instagram continues to be a powerful tool for marketing your business. However, there are many people not using the tool properly, leaving a lot of opportunity on the table. Sue B. Zimmerman, The Instagram Expert, joins […]

The post Ninja Instagram Tips with Sue. B Zimmerman appeared first on Casual Fridays.

Direct download: Sue_B_Ninja.mp3
Category: -- posted at: 12:38am PDT

Are you utilizing influencers as part of your digital marketing strategy?  Are you curious how you would even go about finding an influencer to partner with your brand or business? Discovering the right influencers for your brand and fostering a relationship with them is an art. This week on the Social Media Social Hour podcast, I […]

The post The Six Stages of Influencer Engagement with Ian Cleary appeared first on Casual Fridays.

Direct download: Ian-Cleary-Influencers.mp3
Category: -- posted at: 9:14am PDT

Is your brand using hashtags as part of your social media strategy? Have you wondered how to get hashtags trending on Twitter? We’re always talking about hashtags. They seem to pop up everywhere, from cereal boxes to evening news and even a famous parody by Jimmy Fallon and Justin Timberlake, we can’t run from hashtags! This […]

The post How To Get Hashtags Trending On Twitter with Jason Keath appeared first on Casual Fridays.

Direct download: JasonKeath-Hashtags.mp3
Category: -- posted at: 3:25pm PDT

Are you looking for the secret sauce of a successful social media strategy? Newsflash, you won’t find it. This week on the Social Media Social Hour podcast, Mitch Jackson and I discuss how to humanize your brand on social media. Mitch has grown his law firm to over seven figures in revenue with social media. His secret, […]

The post How to Humanize Your Brand on Social Media with Mitch Jackson appeared first on Casual Fridays.

Direct download: Mitch_Jackson.mp3
Category: -- posted at: 4:44pm PDT

Have you tried Periscope out yet? Are you considering using the platform as part of your social media marketing strategy? This week on the Social Media Social Hour, discover top tips and tactics on how brands can use periscope as part of their social media strategy Periscope, an app owned by Twitter, has taken the social media […]

The post Periscope Marketing: How Brands Can Use Periscope with Kim Garst appeared first on Casual Fridays.

Direct download: Kim_Garst_Periscope.mp3
Category: -- posted at: 9:31am PDT

Are you using Pinterest as part of your overall social media strategy? Are you curious on how to use Pinterest to grow your social media presence on sites like Facebook and YouTube? 90% of the businesses out there can use Pinterest to grow other social media platforms like Facebook and YouTube as well as their business. Our […]

The post How To Use Pinterest To Grow Your Social Media Presence appeared first on Casual Fridays.

Direct download: SMSH-NatalieJill.mp3
Category: -- posted at: 4:00am PDT

Is social media customer care part of your social media strategy? Does your company provide great customer service? For companies that thrive with social media customer car, they’re reaping massive benefits. For the companies that haven’t nailed it down yet, this weeks’ guest, Dan Gingiss, takes us into the ways companies can use social media as a […]

The post Social Media Customer Care Is The New Marketing With Dan Gingiss appeared first on Casual Fridays.

Direct download: SMSH83-DanGingiss.mp3
Category: -- posted at: 9:49pm PDT

Is YouTube dead? What are the keys to a great YouTube channel? In this weeks’ episode, I talk with good friend, YouTube expert and President of Videospot, Owen Hemsath. Owen discusses ways businesses should be using YouTube and you’ll especially enjoy his three types of content every business MUST create. About the show: The Social Media […]

The post 3 Ways Businesses Should Be Using YouTube appeared first on Casual Fridays.

Direct download: OwenHemsath2.mp3
Category: -- posted at: 4:00am PDT

Have you heard about Social Media Day? This year in we presented Social Media Day San Diego to a crowd of over 400 people at the beautiful Marriott Marquis San Diego Marina! Did you know there was a world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, […]

The post Social Media Day San Diego 2015 – Recap appeared first on Casual Fridays.

Direct download: SMSH81-SMDAYSD-RECAP.mp3
Category: -- posted at: 4:37pm PDT

Wouldn’t it be great if you could make a living doing something around the things that you enjoy most in life? Wouldn’t you be thrilled if you could turn your passion into a profession? This week on the Social Media Social Hour Podcast I’m joined by Lou Mongello, a Disney author, host, publisher, historian, speaker and trusted […]

The post 3 Tips to Turn Your Passion Into a Profession with Lou Mongello appeared first on Casual Fridays.

Direct download: LouMongello.mp3
Category: -- posted at: 3:54pm PDT

Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Rather than relying on the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound […]

The post The Future of Online Marketing and Sales appeared first on Casual Fridays.

Direct download: SMSH79-TomSchwab.mp3
Category: -- posted at: 4:00am PDT

As a social media marketer are you struggling with your productivity and time management? If so, you’re not alone. Thus, I share with you 6 productivity apps to master time management. This week on the Social Media Social Hour podcast, I give you some of my personal favorite apps that I use at Casual Fridays that […]

The post 6 Productivity Apps To Master Time Management Quickly & Easily appeared first on Casual Fridays.

Direct download: SMSH-78_6-productivity-tools-time-management.mp3
Category: -- posted at: 11:48pm PDT

Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately, but have no idea how it can be beneficial to your business. This week on the Social Media Social […]

The post Snapchat For Business: 4 Ways Your Business Can Use Snapchat appeared first on Casual Fridays.

Direct download: SMSH77_SnapchatForBusiness.mp3
Category: -- posted at: 10:31am PDT

Do you have a Pinterest Marketing strategy? Is Pinterest driving increased web traffic for your website?  If you answered no to either one of those questions, you’ll want to check out this weeks podcast as discuss Pinterest Marketing strategies and how the social platform can help grow your business exponentially. This week on the Social Media Social […]

The post Pinterest Marketing: How To Grow Your Business With Pinterest appeared first on Casual Fridays.

Direct download: Anna-Bennett_mixdown.mp3
Category: -- posted at: 9:54am PDT

Have you paid attention to your personal branding across social media? Curious how one individual utilized social media to build his personal brand to score a highly desirable job at LinkedIn? This week on the Social Media Social Hour podcast, I’m joined by Carlos Gil, the global senior social marketing manager at LinkedIn. During this […]

The post Personal Branding through Social Media with Carlos Gil appeared first on Casual Fridays.

Direct download: SMSH7_-CarlosGil_01.mp3
Category: -- posted at: 4:00am PDT

Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick, US imminigration lawyer based in San Diego, CA. During this episode we discuss how to grow your business with social […]

The post Growing Your Business The Enchanting Way appeared first on Casual Fridays.

Direct download: Jacob-Sapochnick.mp3
Category: -- posted at: 10:49pm PDT

Are you a social media marketer? Do you want to streamline your social media marketing and make your life a little bit easier? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m going solo! During this episode I will discuss my top 5 apps for […]

The post 5 Smartphone Apps for Social Media Marketers appeared first on Casual Fridays.

Direct download: 5_Smartphone_Apps_For_Social_Media_Marketers.mp3
Category: -- posted at: 8:18am PDT

Not seeing results with your social media marketing efforts? Perhaps you need less marketing and more social media storytelling. This week on the Social Media Social Hour podcast, I’m talking with Laura Holloway, founder and principal of The Storyteller Agency. During this episode we discuss finding and telling your company’s story via written, visual, and […]

The post The Key To Social Media Storytelling: Stop Marketing, Start Storytelling appeared first on Casual Fridays.

Direct download: Laura_Holloway.mp3
Category: -- posted at: 4:00am PDT

Have you seen the Meerkat vs Periscope debate taking place across the social web? Are you thinking of using these live video streaming apps as part of your social media strategy? If you’re still confused on what Meerkat and Periscope are, or even curious which one you should consider, then this is the episode for you. This week on […]

The post The Emergence of Live Video Streaming Apps [Part Two]: Meerkat vs Periscope with Brian Fanzo appeared first on Casual Fridays.

Direct download: Brian_Fanzo.mp3
Category: -- posted at: 1:12pm PDT

Have you noticed the emergence of live video streaming apps? Have you heard of Meerkat? If not, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with entrepreneur, best-selling author, public speaker, and social media expert Joel Comm. During this episode we discuss Meerkat and the benefits […]

The post The Emergence of Live Video Streaming Apps [Part One]: Meerkat with Joel Comm appeared first on Casual Fridays.

Direct download: Joel_Comm_meerkat.mp3
Category: -- posted at: 4:00am PDT

Are you struggling to achieve social media success for your business or organization? Do you have limited resources? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Dan Rosenbaum of San Francisco Travel. During this episode we discuss how to achieve social media success […]

The post How to Achieve Social Media Success with Limited Resources featuring Dan Rosenbaum appeared first on Casual Fridays.

Direct download: Dan_Rosenbaum.mp3
Category: -- posted at: 4:00am PDT

Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]

The post Developing a Social Media Strategy with Laura Roeder appeared first on Casual Fridays.

Direct download: Laura_Roder.mp3
Category: -- posted at: 4:00am PDT

Is blogging part of your content marketing strategy? Are you struggling to create quality blog content? This week on the Social Media Social Hour podcast, I’m talking with Jason Trout, co-founder of GoodBlogs.com. During this episode we discuss leveraging the power of crowdsourcing your content specifically for your blog. About the show: The Social Media […]

The post Crowdsourcing Your Content with Jason Trout appeared first on Casual Fridays.

Direct download: Jason_Trout-2.mp3
Category: -- posted at: 4:00am PDT

Having troubles finding your creativity to create great content? Are you one of those people that think you have zero creativity? This week on the Social Media Social Hour podcast, I’m talking with Ann Rea, creator and founder of the blog “Artists Who THRIVE”. During this episode we discuss finding your creativity and using it to create content […]

The post Finding Your Creativity and Creating Content People Care About with Ann Rea appeared first on Casual Fridays.

Direct download: Ann_Rea.mp3
Category: -- posted at: 4:00pm PDT