Have you began planning your social media strategies for 2017?

Are you taking into account social media predictions?

With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017.

Let's do this!

Have you tried leveraging influencer marketing for your business?

Are you looking for ways to get the most out of your influencer relationships?

Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don't know), it's worth exploring for your brand.

This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager .

Let's do this!

Are you working to incorporate more video into your content strategy?

Have you ever considered adding screencasting to the mix?

From heavily produced to live, it's clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that's sure to drive engagement from your target audience.

This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto.

Let's do this!

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos?

As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space.

This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero.

Let's do this!

Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it’s hard to believe that all of those […]

The post How to Create B2B Facebook Ad Campaigns That Convert appeared first on Casual Fridays.

Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It’s important to make sure you’re adapting to the latest trends, and providing your clients with the most accurate information. We’ve […]

The post 19 Blogs Every Social Media Marketer Should Subscribe To appeared first on Casual Fridays.

Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […]

The post How To Grow A Podcast Audience With Social Media appeared first on Casual Fridays.

Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […]

The post 9 Productivity Tips When Traveling For Business appeared first on Casual Fridays.

Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […]

The post 6 Ways to Incorporate UGC Into Your Content Strategy appeared first on Casual Fridays.

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […]

The post Facebook Ad Targeting: What Marketers Need To Know To Do It Right appeared first on Casual Fridays.