Wed, 2 August 2017
Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media?
Want to know the importance of curating content correctly?
Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.
Wed, 26 July 2017
Have you adjusted your Instagram strategy since the Instagram algorithm was released?
Would you like to drive more reach and engagement with your Instagram content?
Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.
Direct download: SMSH_187_Instagram_Algorith_-_5_Things_Marketers_Need_To_Know.mp3
Category:Podcast -- posted at: 9:25am PST
Wed, 19 July 2017
Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business?
Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads?
Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellence system to use to get the most out of Facebook for their clients. Learn how to read the signals on a Facebook page to get more followers, engagement and how to best promote content.
Wed, 12 July 2017
Do you feel you're not getting the most out of Facebook when marketing your business?
Would you like to learn how to grow your Facebook following by honing in on your target audience?
This week I'm sharing 5 Facebook features marketers forget to use. In this episode, you'll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I'll show you how we search previous posts for insights on what works, and how to grow your following by suggesting your page to email contacts and by inviting specific individuals to like our Page who've previously engaged with your content. Plus, you'll learn how to customize your Facebook Page layout so it's optimal for your industry.
Wed, 5 July 2017
How did you celebrate Social Media Day this year?
Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville?
Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Dennis Yu and yours truly. Today on the podcast, I'm joined by co-host Mike Bires as we discuss everything that happened at Social Media Day San Diego 2017.
Wed, 28 June 2017
Do you find yourself wishing you were more productive with your time?
Do you struggle with setting and reaching goals?
Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the knowledge from top experts and scientific data to develop products and systems to help people accomplish their goals more efficiently.
Thu, 22 June 2017
Have you thought about starting your own Facebook Live show for your business or brand?
Are you looking to create more video content as part of your social media strategy?
Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.
Wed, 14 June 2017
Do you know what Medium is?
Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium.
One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to your brand or business. Find out how you can take advantage of this platform to increase traffic to your website or blog and the best practices for gaining attention within the network.
Wed, 7 June 2017
Are you interviewing people as part of your content marketing strategy?
When was the last time you worked at enhancing your craft?
Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael O’Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at asking questions. Learn what to do the day before the interview, 5 minutes before the interview, how to introduce your guest and what to do in the first few minutes of the interview. He’s teaching how to make deeper connections with your guests and get better at the craft of interviewing.
Wed, 31 May 2017
Would you like to start a podcast?
Are you holding back because the technology to create a podcast intimidates you?
What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It's totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today's episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.
Direct download: SMSH_179_-_How_To_Record_a_Quality_Podcast_With_Your_iPhone.mp3
Category:Podcast -- posted at: 2:30am PST