The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce. 

Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead. 

Carlos's new business: https://outlawmasks.com

Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn't. Any average person didn't. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims court within the U.S. Copyright Office, meaning violators could be liable for as much as $30,000 per violation. 😨

This week on the podcast, Tyler interviews IP Attorney of 25+ years, Pete Salsich. Pete breaks down all the fine details of the CASE Act and what it means for content creators and businesses. You don't want to miss this.

Connect with Pete at The Screen Lawyer. 

[PODCAST SPONSORS] 

Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Tack: Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at foundontack.com

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions. 

Do you want to apply for Clubhouse's Accelerator Program? Do so here: https://airtable.com/shrXUvZUuu6p8fIKZ

Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations.

Tyler talks about the impact and influence social media collaborations can have, and he provides specific examples on how to organize collaborations with other local businesses or brands.

[SPONSORS]
The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business' social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Need help managing user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition. 

This week on the podcast, Mike, from WebSavvy, joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to place ads on the platform in 2021. 

Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM. 

Free Google Ads Mini-Course mentioned in the show: http://gafcourse.com/

Tack sponsors the Casual Fridays Podcast. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com