Casual Fridays Podcast

Are negative online reviews hurting your bottom line? Are you looking for a way to turn those 1-stars into 5-stars, while boosting revenue? With over 88% of consumers claiming that they trust anonymous reviews as much as recommendations from their peers, it’s important to monitor and maintain your business’ online reputation. This week on the […]

The post Overcoming Negative Reviews to Boost Revenues appeared first on Casual Fridays.

Direct download: Dan_Lemin.mp3
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Are all of your friends and colleagues on Snapchat, but you just don’t “get it”? Have you tried to use the app, but still don’t understand how it works? Do you want access to the beginners guide to using Snapchat? With nearly 200 million monthly active users and 6 billion videos watched on the app […]

The post The Beginners Guide To Using Snapchat appeared first on Casual Fridays.

Direct download: Carlos_Gil_Snapchat.mp3
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Have you spent time reflecting on all of the changes that have occurred in social media throughout the year? Have you thought about which social media trends will go mainstream in 2016? As marketing departments evaluate their budgets for the new calendar year, they look to data from the previous year to make predictions for […]

The post 4 Social Media Trends That Will Go Mainstream in 2016 appeared first on Casual Fridays.

Direct download: SocialTrends2016.mp3
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Are you struggling to take quality photos that make your social media content pop? Could you use a course in social media photography 101? Stock photos are boring and expensive, and lifting images off the internet can get you in serious hot water. The solution? Create your own social media photo content! This week on the Social […]

The post Social Media Photography and Photo Tips with Jessica Howell appeared first on Casual Fridays.

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Are people leaving ratings and reviews for your business online? Are you being proactive about your online review strategy? As websites like Yelp and Trip Advisor continue to grow in popularity, it’s important to develop an online review strategy to manage and respond to the positive AND negative feedback left by your customers. By proactively managing your online review strategy, […]

The post How to Build an Online Review Strategy to Increase Revenue appeared first on Casual Fridays.

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Do you find yourself taking a longer time to schedule your social media content than to create it? Have you been looking for the secret sauce on how to do social media automation the right way? Social media automation can be a controversial topic, but done properly,  it can facilitate engagement and free up your time […]

The post Social Media Automation, The Right Way with Tim Fargo appeared first on Casual Fridays.

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Are you working on building a business or shaping your personal brand? Have you taken the time to develop business values and a clear mission statement? Whether you’re a soloprenuer, independent contractor, or Fortune 500 company, your business values and mission statement lay the foundation of who you are and how you will do business. […]

The post How to Develop Business Values with Michael Saul appeared first on Casual Fridays.

Direct download: Michael-Saul_mixdown.mp3
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Have you been creating video and audio content, but your sound quality isn’t up to par? Have you been wondering what tools you may use to get better sounding audio for your podcasts and videos? Digital media, like podcasting and live-streaming, is quickly becoming a preferred form of content by consumers, due to it’s ease to […]

The post What Digital Marketers Need To Know About Audio appeared first on Casual Fridays.

Direct download: perry-goldstein.mp3
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Does your brand struggle with budgeting and running Facebook ads? Is the thought of adding Instagram ads to your mix more than you can stand? We know that ads are a crucial component to a successful social media campaign, but where do we start? How much do we spend? Which tools do we use? How do […]

The post Updates to Facebook and Instagram Ads: What Marketers Need To Know appeared first on Casual Fridays.

Direct download: Chris_Mikulin.mp3
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Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don’t know where to start? Snapchat isn’t just for teenagers anymore! As one of the fastest growing social platforms, with more than 75% of it’s audience over the age of 18, Snapchat has become a […]

The post Influencer Marketing on Snapchat With Nick Cicero appeared first on Casual Fridays.

Direct download: Nick_Cicero_Snapchat.mp3
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Do you have a passion for start-ups, but don’t know where to begin? Are you looking for ways to launch your business on a budget? Today we dive into the journey, of how a start-up became one of the top social media management tools on the market, (without major VC funding)! This week on the […]

The post Bootstrapping Start-Ups: How AgoraPulse Became a Top Social Media Management Tool appeared first on Casual Fridays.

Direct download: smsh-96-emeric-ernoult.mp3
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How confident are you that your brands social media campaigns are legal? Are you up to date and in compliance with FTC regulations? Social media is a fun and effective way to engage your audience, leverage your content, and heighten brand awareness, but are your strategies on the right side of the law? With the Federal […]

The post The Legalities of Social Media with Ruth Carter appeared first on Casual Fridays.

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Do you ever wonder what it takes to achieve greatness? Are you looking for a game plan to overcome obstacles and execute your vision? Prepare to attend the school of greatness, and learn how to live bigger, love deeper, and live a legacy. This week on the Social Media Social Hour, I am joined by Lewis […]

The post How to Achieve Greatness with Lewis Howes appeared first on Casual Fridays.

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Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]

The post Inside the Social Media Octagon of the UFC appeared first on Casual Fridays.

Direct download: Shanda_Maloney_UFC.mp3
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Are you faced with the challenge of event planning for the first time? Are you a veteran event coordinator looking for ways to spice things up? Planning an event can be hard. From booking a venue, catering meals, and organizing memorable activities, it’s tough to know where to start. This week on the Social Media Social […]

The post How to Plan and Pull off a Memorable Event appeared first on Casual Fridays.

Direct download: phil-mershon-planning-an-event_mixdown.mp3
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Are you looking for ways to leverage video as part of your social media strategy? Do you want to learn some sweet video tips for social media marketers? Video is hot. From YouTube to live-streaming, everyone is trying to figure out the most innovative ways to incorporate video into their content mix. This week on the Social […]

The post Video Tips For Social Media Marketers appeared first on Casual Fridays.

Direct download: rocky-walls_videohacks.mp3
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By now you’ve heard me talk so much about the platform Blab. If you follow me on Twitter, you can’t avoid it. I’m sure you’re curious about this emerging platform. So today, I present to you a guide to using Blab, and I have none other than the Chief Technology Officer behind this amazing platform […]

The post Your Guide To Using Blab with Blab CTO Furqan Rydhan appeared first on Casual Fridays.

Direct download: furqan_blab_mixdown.mp3
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Let’s face it. You’re looking for some super secret Instagram tips on how you can use this emerging platform. Right? Instagram continues to be a powerful tool for marketing your business. However, there are many people not using the tool properly, leaving a lot of opportunity on the table. Sue B. Zimmerman, The Instagram Expert, joins […]

The post Ninja Instagram Tips with Sue. B Zimmerman appeared first on Casual Fridays.

Direct download: Sue_B_Ninja.mp3
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Are you utilizing influencers as part of your digital marketing strategy?  Are you curious how you would even go about finding an influencer to partner with your brand or business? Discovering the right influencers for your brand and fostering a relationship with them is an art. This week on the Social Media Social Hour podcast, I […]

The post The Six Stages of Influencer Engagement with Ian Cleary appeared first on Casual Fridays.

Direct download: Ian-Cleary-Influencers.mp3
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Is your brand using hashtags as part of your social media strategy? Have you wondered how to get hashtags trending on Twitter? We’re always talking about hashtags. They seem to pop up everywhere, from cereal boxes to evening news and even a famous parody by Jimmy Fallon and Justin Timberlake, we can’t run from hashtags! This […]

The post How To Get Hashtags Trending On Twitter with Jason Keath appeared first on Casual Fridays.

Direct download: JasonKeath-Hashtags.mp3
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Are you looking for the secret sauce of a successful social media strategy? Newsflash, you won’t find it. This week on the Social Media Social Hour podcast, Mitch Jackson and I discuss how to humanize your brand on social media. Mitch has grown his law firm to over seven figures in revenue with social media. His secret, […]

The post How to Humanize Your Brand on Social Media with Mitch Jackson appeared first on Casual Fridays.

Direct download: Mitch_Jackson.mp3
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Have you tried Periscope out yet? Are you considering using the platform as part of your social media marketing strategy? This week on the Social Media Social Hour, discover top tips and tactics on how brands can use periscope as part of their social media strategy Periscope, an app owned by Twitter, has taken the social media […]

The post Periscope Marketing: How Brands Can Use Periscope with Kim Garst appeared first on Casual Fridays.

Direct download: Kim_Garst_Periscope.mp3
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Are you using Pinterest as part of your overall social media strategy? Are you curious on how to use Pinterest to grow your social media presence on sites like Facebook and YouTube? 90% of the businesses out there can use Pinterest to grow other social media platforms like Facebook and YouTube as well as their business. Our […]

The post How To Use Pinterest To Grow Your Social Media Presence appeared first on Casual Fridays.

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Is social media customer care part of your social media strategy? Does your company provide great customer service? For companies that thrive with social media customer car, they’re reaping massive benefits. For the companies that haven’t nailed it down yet, this weeks’ guest, Dan Gingiss, takes us into the ways companies can use social media as a […]

The post Social Media Customer Care Is The New Marketing With Dan Gingiss appeared first on Casual Fridays.

Direct download: SMSH83-DanGingiss.mp3
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Is YouTube dead? What are the keys to a great YouTube channel? In this weeks’ episode, I talk with good friend, YouTube expert and President of Videospot, Owen Hemsath. Owen discusses ways businesses should be using YouTube and you’ll especially enjoy his three types of content every business MUST create. About the show: The Social Media […]

The post 3 Ways Businesses Should Be Using YouTube appeared first on Casual Fridays.

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Have you heard about Social Media Day? This year in we presented Social Media Day San Diego to a crowd of over 400 people at the beautiful Marriott Marquis San Diego Marina! Did you know there was a world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, […]

The post Social Media Day San Diego 2015 – Recap appeared first on Casual Fridays.

Direct download: SMSH81-SMDAYSD-RECAP.mp3
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Wouldn’t it be great if you could make a living doing something around the things that you enjoy most in life? Wouldn’t you be thrilled if you could turn your passion into a profession? This week on the Social Media Social Hour Podcast I’m joined by Lou Mongello, a Disney author, host, publisher, historian, speaker and trusted […]

The post 3 Tips to Turn Your Passion Into a Profession with Lou Mongello appeared first on Casual Fridays.

Direct download: LouMongello.mp3
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Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Rather than relying on the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound […]

The post The Future of Online Marketing and Sales appeared first on Casual Fridays.

Direct download: SMSH79-TomSchwab.mp3
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As a social media marketer are you struggling with your productivity and time management? If so, you’re not alone. Thus, I share with you 6 productivity apps to master time management. This week on the Social Media Social Hour podcast, I give you some of my personal favorite apps that I use at Casual Fridays that […]

The post 6 Productivity Apps To Master Time Management Quickly & Easily appeared first on Casual Fridays.

Direct download: SMSH-78_6-productivity-tools-time-management.mp3
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Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately, but have no idea how it can be beneficial to your business. This week on the Social Media Social […]

The post Snapchat For Business: 4 Ways Your Business Can Use Snapchat appeared first on Casual Fridays.

Direct download: SMSH77_SnapchatForBusiness.mp3
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Do you have a Pinterest Marketing strategy? Is Pinterest driving increased web traffic for your website?  If you answered no to either one of those questions, you’ll want to check out this weeks podcast as discuss Pinterest Marketing strategies and how the social platform can help grow your business exponentially. This week on the Social Media Social […]

The post Pinterest Marketing: How To Grow Your Business With Pinterest appeared first on Casual Fridays.

Direct download: Anna-Bennett_mixdown.mp3
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Have you paid attention to your personal branding across social media? Curious how one individual utilized social media to build his personal brand to score a highly desirable job at LinkedIn? This week on the Social Media Social Hour podcast, I’m joined by Carlos Gil, the global senior social marketing manager at LinkedIn. During this […]

The post Personal Branding through Social Media with Carlos Gil appeared first on Casual Fridays.

Direct download: SMSH7_-CarlosGil_01.mp3
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Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick, US imminigration lawyer based in San Diego, CA. During this episode we discuss how to grow your business with social […]

The post Growing Your Business The Enchanting Way appeared first on Casual Fridays.

Direct download: Jacob-Sapochnick.mp3
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Are you a social media marketer? Do you want to streamline your social media marketing and make your life a little bit easier? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m going solo! During this episode I will discuss my top 5 apps for […]

The post 5 Smartphone Apps for Social Media Marketers appeared first on Casual Fridays.

Direct download: 5_Smartphone_Apps_For_Social_Media_Marketers.mp3
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Not seeing results with your social media marketing efforts? Perhaps you need less marketing and more social media storytelling. This week on the Social Media Social Hour podcast, I’m talking with Laura Holloway, founder and principal of The Storyteller Agency. During this episode we discuss finding and telling your company’s story via written, visual, and […]

The post The Key To Social Media Storytelling: Stop Marketing, Start Storytelling appeared first on Casual Fridays.

Direct download: Laura_Holloway.mp3
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Have you seen the Meerkat vs Periscope debate taking place across the social web? Are you thinking of using these live video streaming apps as part of your social media strategy? If you’re still confused on what Meerkat and Periscope are, or even curious which one you should consider, then this is the episode for you. This week on […]

The post The Emergence of Live Video Streaming Apps [Part Two]: Meerkat vs Periscope with Brian Fanzo appeared first on Casual Fridays.

Direct download: Brian_Fanzo.mp3
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Have you noticed the emergence of live video streaming apps? Have you heard of Meerkat? If not, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with entrepreneur, best-selling author, public speaker, and social media expert Joel Comm. During this episode we discuss Meerkat and the benefits […]

The post The Emergence of Live Video Streaming Apps [Part One]: Meerkat with Joel Comm appeared first on Casual Fridays.

Direct download: Joel_Comm_meerkat.mp3
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Are you struggling to achieve social media success for your business or organization? Do you have limited resources? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Dan Rosenbaum of San Francisco Travel. During this episode we discuss how to achieve social media success […]

The post How to Achieve Social Media Success with Limited Resources featuring Dan Rosenbaum appeared first on Casual Fridays.

Direct download: Dan_Rosenbaum.mp3
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Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]

The post Developing a Social Media Strategy with Laura Roeder appeared first on Casual Fridays.

Direct download: Laura_Roder.mp3
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Is blogging part of your content marketing strategy? Are you struggling to create quality blog content? This week on the Social Media Social Hour podcast, I’m talking with Jason Trout, co-founder of GoodBlogs.com. During this episode we discuss leveraging the power of crowdsourcing your content specifically for your blog. About the show: The Social Media […]

The post Crowdsourcing Your Content with Jason Trout appeared first on Casual Fridays.

Direct download: Jason_Trout-2.mp3
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