Casual Fridays Podcast (Podcast)

Everyone talks about "authenticity" across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves. 

Today on the podcast, Jessica Zweig, Founder of The SimplyBe. Agency, a personal branding company, joins Tyler to discuss a no B.S. approach to increasing your self-worth and net worth by simply being yourself. 

[PODCAST SPONSORS] 

Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Direct download: Jessica_Zweig_263.mp3
Category:Podcast -- posted at: 4:30am PDT

The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce. 

Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead. 

Carlos's new business: https://outlawmasks.com

Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Direct download: 262_-_Carlos_Gil_TikTok.mp3
Category:Podcast -- posted at: 4:00am PDT

Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn't. Any average person didn't. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims court within the U.S. Copyright Office, meaning violators could be liable for as much as $30,000 per violation. šŸ˜Ø

This week on the podcast, Tyler interviews IP Attorney of 25+ years, Pete Salsich. Pete breaks down all the fine details of the CASE Act and what it means for content creators and businesses. You don't want to miss this.

Connect with Pete at The Screen Lawyer

[PODCAST SPONSORS] 

Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Tack: Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at foundontack.com

 

Direct download: 261_-_Pete_Salsich_CASE_ACT.mp3
Category:Podcast -- posted at: 4:00am PDT

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions. 

Do you want to apply for Clubhouse's Accelerator Program? Do so here: https://airtable.com/shrXUvZUuu6p8fIKZ

Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Direct download: CFP_-_260_Yelp_Reviews_-_Google_Local_-_Clubhouse.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations.

Tyler talks about the impact and influence social media collaborations can have, and he provides specific examples on how to organize collaborations with other local businesses or brands.

[SPONSORS]
The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business' social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Need help managing user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Direct download: CFP_259_Social_Media_Collaborations.mp3
Category:Podcast -- posted at: 4:00am PDT

Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition. 

This week on the podcast, Mike, from WebSavvy, joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to place ads on the platform in 2021. 

Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM. 

Free Google Ads Mini-Course mentioned in the show: http://gafcourse.com/

Tack sponsors the Casual Fridays Podcast. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Direct download: 258_Mike_Rhodes.mp3
Category:Podcast -- posted at: 4:00am PDT

With over 1.75 million podcasts, you may be thinking it's impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021.

Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM. 

Podcast Roadmap and Free Mini-Course mentioned in the show can be found at https://counterweightcreative.co/casualfridays

The Casual Fridays Podcast is sponsored by Smiirl. Smiirl displays the like or follower count of your business in real-time. Podcast listeners save 20% with promo code CASUALFRIDAYS - order now at https://www.smiirl.com

Direct download: CFP_257_-_Jeremy_Enns_02.23.2021.mp3
Category:Podcast -- posted at: 4:00am PDT

In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener questions with Tyler. 

Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM. 

The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands.

Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Direct download: CFP_256_-_Bruce_Irving_2.16.2021.mp3
Category:Podcast -- posted at: 4:00am PDT

Tyler breaks down the Facebook Algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is going through and how they could impact the platform, takes some of your questions, plus much more. 

Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM. 

Schedule your content, get reports, and engage followers with one simple tool. Casual Fridays listeners can get 1-month FREE of AgoraPulse. Sign-up at https://www.agorapulse.com/casualfridays and use promo code: casual1free 

The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands.

Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Direct download: CFP_255_2.9.2021.mp3
Category:Podcast -- posted at: 4:00am PDT

In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They even discuss the emerging platform, Clubhouse.  

Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM. 

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands.

Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Direct download: CFP_254_Jenn_Herman.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated content (UGC) strategy that influences your customers to create user-generated content about your products and services.

Download the UGC Strategy Workbook.

The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Direct download: CFP_253_How_To_Create_a_User-Generated_Content_Strategy.mp3
Category:Podcast -- posted at: 4:00am PDT

In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Direct download: CFP_252_01_142_020.mp3
Category:Podcast -- posted at: 5:00am PDT

In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

Need help with managing your social media? Use the tool Casual Fridays uses: AgoraPulse! Podcast listeners can get 1 free month - sign up for a free trial below, then when you're ready, subscribe to any monthly plan and use promo code "casual1free" to get your first month free. Sign up here: https://www.agorapulse.com/casualfridays

Direct download: CFP_251_1122021_Facebook_Ads.mp3
Category:Podcast -- posted at: 5:00am PDT

In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

Direct download: 250_1.5.2021_Clubhouse_with_Brian_Fanzo.mp3
Category:Podcast -- posted at: 5:00am PDT

Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orleans Pelicans.

The Casual Fridays Podcast is sponsored by LeadPages. Save 20% on your first purchase with LeadPages. Sign-up for a 14 day free trial at https://leadpages.com/casualfridays.com

Direct download: 249_12.28.2020_Chris_Trew.mp3
Category:Podcast -- posted at: 3:29pm PDT

In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now! 

Casual Fridays Podcast Listeners can save 20% on LeadPages - Start a FREE TRIAL today! https://leadpages.com/casualfridays

Direct download: CFP_248_-_Bob_Sparkins.mp3
Category:Podcast -- posted at: 4:37pm PDT

In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Direct download: CFP_247_11.29.2020.mp3
Category:Podcast -- posted at: 12:42pm PDT

In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on creating a privacy policy and terms of service for a website, and tools to go live on Facebook. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Direct download: CFP_246_11.21.2020.mp3
Category:Podcast -- posted at: 1:09pm PDT

In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Direct download: CFP_245_11.14.2020.mp3
Category:Podcast -- posted at: 10:51am PDT

In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Direct download: CFP_244.mp3
Category:Podcast -- posted at: 12:13pm PDT

In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for scheduling meetings. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Direct download: CFP_243.mp3
Category:Podcast -- posted at: 11:17am PDT

In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Direct download: CFP_242_10.21.2020.mp3
Category:Podcast -- posted at: 8:33pm PDT

This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare.

Plus, some thoughts on TikTok's growth, Facebook updates, and more.

Direct download: CFP_241_10.16.2020.mp3
Category:Podcast -- posted at: 11:52am PDT

Are you interested in starting a new business? Or working for yourself?

If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business.

I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube channel and I was impressed. I knew I had to introduce her to my audience. Especially with this pandemic of COVID-19 that we're all dealing with.

Listen, I get it. Now more than ever is the time. The time for you to break free and start that business of yours. However, before jumping into the deep end of the pool, I want you to get a (legal) lesson from Aiden. So sit back, buckle up, let's do this!

Direct download: Aiden_Durham.mp3
Category:Podcast -- posted at: 6:07pm PDT

While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. 

Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platform. 

While this interview was recorded way back in March, again apologies for the delay, there still is tons of great information if for you to take in if you're a prominent brand or business or even a local business. 

Check it out! 

Direct download: 239-Jenn-Beening-SDZOO.mp3
Category:Podcast -- posted at: 9:12pm PDT

I know this podcast feed has been silent since the middle of March, right when COVID-19 hit, but we are alive and well. And we're back at it. This is a special announcement from Tyler Anderson to address the lapse of podcast episodes, COVID-19, and more.

Direct download: special_episode_02.mp3
Category:Podcast -- posted at: 11:36pm PDT

For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov.

Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease. 

Items discussed during this podcast reflect the personal views and opinions of Mitch Jackson and Tyler Anderson, no professional legal advice is given.  If you are seeking legal advice, do your own due diligence as laws vary state to state.

Direct download: Special_Episode_-_Mitch_Jackson_-_COVID19.mp3
Category:Podcast -- posted at: 9:00pm PDT

Would you like to know how to place Instagram Stories Ads for your business?

If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it.

But, are automatic placements the best type of Stories ads you should be running for your business?

This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out of your Instagram Stories Ads.

Direct download: 238-Janet-Johnson.mp3
Category:Podcast -- posted at: 10:31am PDT

Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't.

All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positive visual experience for their target audiences. As a result, this leads to high bounce rates on websites, under-performing ad campaigns, and ultimately lower conversions.

This week on the podcast, we talk with conversion obsessed design expert, Joana GalvĆ£o, who shares with us about her branding triad, the most significant mistakes brands are making with design, and what elements are a must in designs that convert.

Direct download: 237_-_Joana_Galvao.mp3
Category:Podcast -- posted at: 11:26am PDT

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would.

While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.

So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.

 

Direct download: Jesse_Cole.mp3
Category:Podcast -- posted at: 8:51pm PDT

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy?

If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it.

Whether you are a business owner, a marketing team, or a social media manager, there undoubtedly are many tasks where you can develop systems to systemize your business and make your life easier. Additionally, when implemented correctly, you'll likely save yourself time, resources, and money.

Today on the Casual Fridays Podcast, I'm joined by Jamie Palmer of Outlier Marketing Group. Building systems comes naturally to Jamie. Over the years, she has been continuously researching and studying what makes systems successful and has been implementing them for years within her business.

Whether it's a system for content creation, social media marketing, or team-building, Jamie has a system in place for it all.

So sit back. Buckle up. Let's do this!

Direct download: 235_Jamie_Palmer.mp3
Category:Podcast -- posted at: 4:50pm PDT

Would you say youā€™re successful when it comes to Facebook ad testing?

If youā€™re running Facebook Ads or Instagram ads, and youā€™re one of those marketers out there that feel, ā€œFacebook ads donā€™t work,ā€ then you likely donā€™t have a Facebook ads problem; you have a Facebook ad testing problem.

For many marketers that struggle with Facebook Ads, it comes down to their misunderstanding of the ad platform and strategies and tactics they can implement when creating ads.

To run efficient and effective ads, it all comes down to testing. On this weekā€™s episode of the Casual Fridays Podcast, Iā€™m joined by Facebook Ads trainer and expert, Tara Zirker, from Successful Ads Club.

Tara shares with you the importance of testing your ads, her Facebook ads testing philosophy, and five things marketers should test with their Facebook ads.

So sit back, buckle up, letā€™s do this!

Direct download: 234_-_Tara_Zirker.mp3
Category:Podcast -- posted at: 1:30am PDT

Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing?

On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.

Direct download: 233_-_Tiana_Madera.mp3
Category:Podcast -- posted at: 2:23pm PDT

Are you looking for new and relevant ways to grow your business?

Sometimes the best way to learn is to talk to those whoā€™ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now letā€™s talk business.

Direct download: 232_Kyle_Racki.mp3
Category:Podcast -- posted at: 2:37pm PDT

Are you effectively using LinkedIn to discover leads and market your business?

Have you tried LinkedIn Ads?

Odds are you haven't because youā€™re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads.

If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads.

This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and ā€œad hacksā€ along the way.

Direct download: 231_AJ_Wilcox.mp3
Category:Podcast -- posted at: 12:13pm PDT

Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? 

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

Direct download: 230_Ken_Moskowitz.mp3
Category:Podcast -- posted at: 1:48pm PDT

Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right?

Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers?

Here is the reality, chances are your audience is already on Facebook. Now the question is, how do we meet them where they are and take them to where we want them to be? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.

Direct download: 229_Jason_Swenk.mp3
Category:Podcast -- posted at: 2:00am PDT

What is it about storytelling that captures the attention and emotions of your audience?

Would you like to know how to create compelling stories that build trust in your marketing campaigns?

Storytelling is a word we canā€™t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I'm joined by Founder and CEO of Guide Social, Matt Johnson, and we discuss how the power of storytelling for brands is more important than ever and how to create compelling stories that build trust with your target audience.

Direct download: 228_Matt_Johnson_-_Storytelling.mp3
Category:Podcast -- posted at: 9:35am PDT

Do you know what it means to have courage in your business?

Are you interested in learning more about steps you can take to become a more courageous brand?

Our guest, Ryan Berman, has made the simple concept of ā€œcourageā€ his lifeā€™s work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate guiding passion in his career.

In this podcast episode, Berman reveals his definition of courage, discusses examples of ā€œcourage brandsā€ and mistakes businesses may be making, and much more. If youā€™re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.

 

Direct download: 227_Ryan_Berman.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you find yourself in a content creation grind?

Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media?

What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know.

On todayā€™s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.

Direct download: 226_Tina_Starkey.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you a brand looking to reach a broader audience on Facebook?

Are you interested in learning how to leverage Facebook Live for your brand or organization?

Maybe youā€™re wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. Whether youā€™ve never tested the feature or youā€™re dabbling with incorporating it into your social media strategy, weā€™re sharing some of our favorite tips and tricks when using Facebook Live.

Join me with todayā€™s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.

Direct download: 225_Tiffany_Rivers.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you an active member of any Facebook Groups?

Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand?

Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.

Bella and I discuss topics such as how Facebook groups can help grow your business, what types of business can excel with groups, how to create a community within your group, best practices for starting and running a group, and much more.

Direct download: 224_Bella_Vasta.mp3
Category:Podcast -- posted at: 9:41am PDT

Are you addicted to shows like The Bachelor and Survivor?

Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?

Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.

Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.

Direct download: 223_Mike_Stelzner._-_Episodic_Content_Marketing.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you a hotel or resort looking to maximize your social media impact in 2019?

Are you seeking out the key social media trends this year for your hotel?

Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn more about influencer marketing. Itā€™s no secret that, from Instagram to email marketing, todayā€™s guest knows his stuff when it comes to top social media trends for hotels in 2019.

Today, on the podcast, Iā€™m joined by Frederic Gonzalo, a speaker, trainer and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.

Direct download: 222_Frederic_Gonzalo.mp3
Category:Podcast -- posted at: 2:30am PDT

Have you ever heard the term LinkedIn video marketing?

Are you interested in reaching and connecting with more millennials?

If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips.

Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more.

Let's do this.

Direct download: 221_Michaela_Alexis.mp3
Category:Podcast -- posted at: 7:05am PDT

Do you invest an ample amount of time and money in advertising and marketing?

Do you invest time and money in a word-of-mouth strategy?

If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust.

Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more.

Let's do this!

Direct download: 220_-_Jay_Baer.mp3
Category:Podcast -- posted at: 10:14am PDT

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? 

Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business? 

Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers. We also give you some of the common red-flags and warnings you should look out for when working with influencers. 

Let's do this!

Direct download: Katerine_McDermott.mp3
Category:Podcast -- posted at: 2:00am PDT

Do you think your business does a good job of finding customers through social media?

Would you like to know how to generate leads through social media?

Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media.

Let's do this!

Direct download: 218_-_How_To_Generate_Leads_On_Social_Media.mp3
Category:Podcast -- posted at: 9:49am PDT

Does your company maintain a blog or have a blog content strategy?

Would you like the blueprint on how to successfully maintain a company blog?

Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management.

Let's do this!

Direct download: 217_-_Legolands_Heather_Brinckerhoff.mp3
Category:Podcast -- posted at: 2:00pm PDT

Does your business have hundreds or even thousands of locations?

Do you struggle with creating compelling content or building a team to support those locations?

Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.

Let's do this!

Direct download: CFP_216_-_Tim_Fullerton.mp3
Category:Podcast -- posted at: 1:14pm PDT

Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.

While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.

This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.

Let's do this!

Direct download: SMSH_215_-_Event_Marketing.mp3
Category:Podcast -- posted at: 1:41pm PDT

Are you curious how to set up a chatbot?

Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?

In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise.

This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.

Let's do this!

Direct download: How_to_set_up_a_chatbot_and_brands_that_are_winning_with_them.mp3
Category:Podcast -- posted at: 1:26pm PDT

Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years

Direct download: Zach_King_06.2018_mixdown.mp3
Category:Podcast -- posted at: 12:30am PDT

Would you like to learn how to connect with Generation Z?

Is your customer base between the ages of six and twenty-two?

Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different.

This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z.

Let's do this!

Direct download: 212_Madison_Bergman.mp3
Category:Podcast -- posted at: 5:56am PDT

Would you like to get more views on your Instagram Stories?

Are you even consistently using the Stories format on Instagram?

The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users.

This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories.

Let's do this!

Direct download: How_To_Get_More_Views_on_Your_Instagram_Stories.mp3
Category:Podcast -- posted at: 10:41am PDT

Would you say you're applying a strategic content marketing plan for your business? 

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, Iā€™m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, weā€™ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Letā€™s do this!

Direct download: Tyler_Hakes.mp3
Category:Podcast -- posted at: 10:59am PDT

Have you looked into how to market your business with chatbots or messenger apps? 

Do you currently utilize messenger apps to streamline communication with your customers?

This week on the podcast, Iā€™m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, weā€™ll discuss what chatbots are, how email is passing the crown to messenger apps, and how both can help you generate more leads in todayā€™s digital world.

Letā€™s do this...

Direct download: SMSH_209_ManyChat.mp3
Category:Podcast -- posted at: 2:00am PDT

Are you properly managing your local listings and online reputation for your business?

Is your business the first result that pops up in an online search?

This week on the podcast, Iā€™m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored and optimized. In this episode, weā€™ll discuss what digital knowledge management is, how to optimize a companyā€™s local listing and reputation management, and how the world of online search is changing.

Letā€™s do this...

Direct download: Rev_Ciancio.mp3
Category:Podcast -- posted at: 2:00am PDT

Are you creating content your audience cares about?

Do you waste time focusing solely on your brand or do you implement a social first strategy?

This week on the podcast, Iā€™m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences and implementing a social first strategy. In this episode weā€™ll discuss what a social first strategy is, how to implement it, and how it will enable you to focus on creating awesome, tailored content that will hook your audiences.

Letā€™s do this...

Direct download: Mike_Brown.mp3
Category:Podcast -- posted at: 5:01pm PDT

Would you say you're good at writing copy that sells?

Do you struggle to create compelling posts due to an inability to craft powerful copy?

This week on the podcast, Iā€™m joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this episode weā€™ll discuss the steps to writing copy that sells, how to engage in powerful copywriting and authentically embrace oneā€™s voice, how to emotionally connect with your audience, and so much more.

Letā€™s do this...

Direct download: SMSH_206_Rosie_Di_Lecce.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you satisfied with your sales and marketing strategy?

Do you rely on exclusively on referrals for the growth of your business?

This week on the podcast, Iā€™m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy.  In this episode youā€™ll learn what a ā€œsales stackā€ is, why having a CRM in place is critical in todayā€™s market, and how to get your marketing and sales team working on collaboration. Plus, much more.

Let's do this...

Direct download: Chris_Palmisano_FINAL.mp3
Category:Podcast -- posted at: 9:31am PDT

Are you getting results with your Facebook Ads for lead generation?

Have you been placing Facebook Ads and simply not getting results?

This week on the podcast, Iā€™m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses.  In this episode youā€™ll learn why you should avoid simply adding ā€œnoiseā€ in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more.

Let's do this...

Direct download: Logan_Mayville_FINAL.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you struggling to find social media marketing strategies that work for your business?

With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy?

This week on the podcast, Iā€™m joined by Ryan PeƱa, and we discuss social media marketing strategies that work for both B2B and B2C businesses.  In this episode youā€™ll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, the importance of having public captions in your videos, and much more.

Full show notes available at http://casualfridays.com/203

Let's do this...

Direct download: Ryan_Pena.mp3
Category:Podcast -- posted at: 8:58pm PDT

Are you running social media marketing tests to optimize your businesses performance?

Are you tired of wasting time and money on strategies and tactics that don't work?

This week on the podcast, Iā€™m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results.  In this episode youā€™ll learn how and why the Social Media Lab thoroughly analyzes their content before publishing, if third party tools hurt your social media performance, and much more. 

Let's do this...

Direct download: Social_Media_Lab.mp3
Category:Podcast -- posted at: 2:00am PDT

Is your website generating enough leads for your business?  

Is your website allowing you to convert your community into customers?  

This week on the podcast, Iā€™m joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode youā€™ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page takeover opt-in may be better than a pop-up, and tons of other converting nuggets. 

Let's do this...

Direct download: Lindsey_Morando.mp3
Category:Podcast -- posted at: 2:00am PDT

Are you hiring influencers or providing them with free product in exchange for publicity about your business? 

Are you looking to tap into influencer marketing campaigns even more in 2018?

As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business.  In this episode, I'm joined by Mitch Jackson, of Streaming.Lawyer, and he provides 21 clauses that should be in every influencer marketing contract. 

Let's do this...

Direct download: SMSH_200_Mitch_Jackson.mp3
Category:Podcast -- posted at: 2:00am PDT

Is your content standing out and driving results for your business?

Are you creating content that differentiates from your competition?

This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list. By listening to this episode, you'll learn how the 10x Marketing Formula can help surpass traditional marketing techniques you may be using.

Let's do this...

Direct download: Garrett_Moon.mp3
Category:Podcast -- posted at: 4:09pm PDT

Would you like to grow your social media following, email list, or website traffic? Of course, we all would.

This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests.  In this episode you'll learn what ā€œgrowth hackingā€ is and how you can utilize it to strategically advance your business.

Let's do this...

Direct download: Derric_Haynie.mp3
Category:Podcast -- posted at: 5:52pm PDT

Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?

Have you considered an Instagram Takeover as part of your social media marketing strategy?

This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns.  In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns.

Let's do this...

Direct download: SMSH_197_Instagram_Takeovers_.mp3
Category:Podcast -- posted at: 5:27pm PDT

Have you ever thought about starting a podcast?

Are you looking for other ways to create content to demonstrate thought leadership and build brand authority?

This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more.

Let's do this...

Direct download: How_To_Build_Brand_Authority_With_Podcasting.mp3
Category:Podcast -- posted at: 8:06pm PDT

Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy?

Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you?

This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn how you can start shooting professional video for your company for under $500, why it is so important to have a pre-production checklist, how effective your phone can be in creating professional video content, and so much more.

Let's do this...

Direct download: George_Thomas.mp3
Category:Podcast -- posted at: 12:53pm PDT

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes!

Did you know that people like online quizzes so much that they spend on average two minutes taking them?

This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses.

Let's do this...

Direct download: SMSH_194_Josh_Haynam.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you struggling to create quality content for your brand or business? 

Are you leveraging the power of user-generated content with your customers? 

This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC.

Let's do this...

Direct download: Mordecai_Holtz.mp3
Category:Podcast -- posted at: 12:28pm PDT

Are you creating more video as part of your social media marketing strategy? 

Are you turning those videos into video ads on Facebook? 

This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad. 

Let's do this...

Direct download: Gavin_Bell.mp3
Category:Podcast -- posted at: 8:09am PDT

Is your business using emojis in your marketing?

Would you like your business to appear more authentic and humanizing with your target audience?

On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.

Direct download: SMSH_191_Emojis.mp3
Category:Podcast -- posted at: 5:33pm PDT

Are you creating more video as part of your video marketing strategy?

Would you like to speak with better clarity to your audience?

In this week's podcast episode I'm joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You'll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience. 

Direct download: SMSH_190_Richard_The_Magician.mp3
Category:Podcast -- posted at: 4:21pm PDT

Would you like to get more lead generation from your social media efforts?

Would you love to save large amounts of time with automation techniques that turn clicks into customers?

Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.

Direct download: Billy_Shaw.mp3
Category:Podcast -- posted at: 1:09pm PDT

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media?

Want to know the importance of curating content correctly?

Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.

Direct download: SMSH_188_-_OLIVIA_HERNANDEZ.mp3
Category:Podcast -- posted at: 11:30am PDT

Have you adjusted your Instagram strategy since the Instagram algorithm was released?

Would you like to drive more reach and engagement with your Instagram content?

Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.

Direct download: SMSH_187_Instagram_Algorith_-_5_Things_Marketers_Need_To_Know.mp3
Category:Podcast -- posted at: 9:25am PDT

Donā€™t you wish you could ask Facebook some questions on how to best use the platform to grow your business?

Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads?

Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellence system to use to get the most out of Facebook for their clients. Learn how to read the signals on a Facebook page to get more followers, engagement and how to best promote content.

Direct download: 186_Logan_Young.mp3
Category:Podcast -- posted at: 1:41pm PDT

Do you feel you're not getting the most out of Facebook when marketing your business?

Would you like to learn how to grow your Facebook following by honing in on your target audience?

This week I'm sharing 5 Facebook features marketers forget to use. In this episode, you'll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I'll show you how we search previous posts for insights on what works, and how to grow your following by suggesting your page to email contacts and by inviting specific individuals to like our Page who've previously engaged with your content. Plus, you'll learn how to customize your Facebook Page layout so it's optimal for your industry.

Direct download: 5_Facebook_Features_Marketers_Forget_To_Use.mp3
Category:Podcast -- posted at: 2:30am PDT

How did you celebrate Social Media Day this year?

Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville?

Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Dennis Yu and yours truly. Today on the podcast, I'm joined by co-host Mike Bires as we discuss everything that happened at Social Media Day San Diego 2017.

Direct download: SMDAYSD_2017_Recap_Show.mp3
Category:Podcast -- posted at: 10:16pm PDT

Do you find yourself wishing you were more productive with your time?

Do you struggle with setting and reaching goals?

Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the knowledge from top experts and scientific data to develop products and systems to help people accomplish their goals more efficiently.

Direct download: AllenBrouwer.mp3
Category:Podcast -- posted at: 11:01am PDT

Have you thought about starting your own Facebook Live show for your business or brand?

Are you looking to create more video content as part of your social media strategy? 

Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.

 

Direct download: Stephanie_Liu_01.mp3
Category:Podcast -- posted at: 8:15am PDT

Do you know what Medium is?

Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium. 

One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to your brand or business. Find out how you can take advantage of this platform to increase traffic to your website or blog and the best practices for gaining attention within the network.

Direct download: Dakota_Shane.mp3
Category:Podcast -- posted at: 9:40am PDT

Are you interviewing people as part of your content marketing strategy?

When was the last time you worked at enhancing your craft?

Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael Oā€™Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at asking questions. Learn what to do the day before the interview, 5 minutes before the interview, how to introduce your guest and what to do in the first few minutes of the interview. Heā€™s teaching how to make deeper connections with your guests and get better at the craft of interviewing.

Direct download: Michael_Oneal.mp3
Category:Podcast -- posted at: 10:29am PDT

Would you like to start a podcast?

Are you holding back because the technology to create a podcast intimidates you?

What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It's totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today's episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.

Direct download: SMSH_179_-_How_To_Record_a_Quality_Podcast_With_Your_iPhone.mp3
Category:Podcast -- posted at: 2:30am PDT

Is your business active across social media, yet have no clue what your sales funnel looks like?

Do you use other users social media photos without their permission? Are you using automation bots to grow a following?

I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay ahead of the competition. Unfortunately, some of these tactics can come at a cost. Today Iā€™m sharing 6 mistakes social media marketers need to stop making.

Direct download: SMSH_178_-_6_Mistakes_SMMs_Must_Stop.mp3
Category:Podcast -- posted at: 8:00pm PDT

Are Instagram Stories a part of your marketing strategy?

Are you aware of the latest features and how they can make your storytelling more exciting?

Instagram Stories has now grown to over 200 million active users. This was a feature that didnā€™t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today Iā€™m sharing the latest features most people donā€™t know about that can enhance your storytelling on Instagram Stories.

Direct download: 177_-_13_IG_Stories_Features.mp3
Category:Podcast -- posted at: 2:44pm PDT

Are you thinking of hiring a social media agency?

Do you have an agency or are you part of one?

As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding and hiring an agency who can work on social media for your business or brand can be intimidating. If youā€™re not in the business, it can be tough to know if they are legit or selling you a bag of goods. Iā€™m sharing some great questions you can ask a potential agency or consultant to find out if they will be a good fit for your business or brand.

Direct download: 10_Questions_You_Should_Ask_Your_Social_Media_Agency.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you confused by Facebook ads?

Are you running Facebook ads but want to dive deeper into what you should focus on?

If you have a question about Facebook Ads, Iā€™ll bet we get to it in this episode. Iā€™m asking Azriel Ratz of Ratz Pack Media the best questions sourced from our audience and the team at Casual Fridays. We dive into some beginner and lots of advanced Facebook ad strategies. Learn best practices on how to set up, test and measure your Facebook ad campaigns.

 

Direct download: Azriel_Ratz.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you need help growing your email list?

Are you capturing emails where and when you should be?

Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks to produce the most effective lead magnets and how to come up with ideas on what to create that will interest your target audience. I learned some interesting things about what kinds of lead magnets are working right now and how we can serve our audience and keep them interested in our brand and products.

Direct download: Dustin_Stout.mp3
Category:Podcast -- posted at: 2:30am PDT

Does your product or service appeal to military families?

Are you marketing to military families through social media?

In honor of Mayā€™s Military Appreciation Month, Iā€™m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using social media. Her number one recommendation for brands targeting military families is to make sure to sit down and talk to someone who has experience with the demographic before marketing to them. Hereā€™s your chance!

Direct download: DesireeMartinez.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you have a social customer care strategy?

Do you want to know the essential steps to win at social customer care?

Today,  I sit down with Dan Gingiss, host of the ā€œFocus on Customer Serviceā€ podcast and author of the new book ā€œWinning at Social Customer Careā€ to outline the eight steps to win at social customer care.

 

Direct download: Dan_Gingiss_2.mp3
Category:Podcast -- posted at: 2:30am PDT

Should you be using Instagram Live?

Is it worth the time and energy to start using another live platform?

Today Iā€™m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live.  Aaron shares why it is working right now to increase sales and grow the Instagram account for Arkon Mounts. The most effective way heā€™s found to sell his products is by reaching new audiences and telling the Arkon Mounts story through Instagram Live.

Direct download: Aaron_Roth.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you curious as to how to use online videos to market your small business?

Do you have questions about how to strategically create lead generation with online video and which platforms you should use?

This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, with a focus on creating exclusive videos for both YouTube and Facebook, which calls-to-action to use and tips for Facebook Live.

Let's do this!

Direct download: Owen_Video.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you own a small business and wonder which social channels are the best way to generate leads through social media?

Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business?

This week on the Social Media Social Hour, Rich Brooks and I discuss social media marketing for small businesses, taking a look at what the top priorities should be with limited time and resources, and how to best utilize various means of social media.

Let's do this!

Direct download: Rich_Brooks.mp3
Category:Podcast -- posted at: 10:55am PDT

Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria?

Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them?

This week on the Social Media Social Hour, Bruce Irving and I discuss social media marketing for restaurants, including which social platforms are preferred and best practices for your niche, including a breakdown of all the main channels from Facebook and Instagram to YouTube and Yelp.

Let's do this!

Direct download: Bruce_Irving.mp3
Category:Podcast -- posted at: 2:30am PDT

Would you like to grow your business and increase sales?

Do you have aspirations of being known as a thought leader in your industry?

Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal brand, which should help you out professionally. I also share with you some essential LinkedIn tips to help drive social proof for you as a thought leader in your industry.

Let's do this!

Direct download: How_To_Demonstrate_Thought_Leadership.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you curious if the little blue bird is still an effective means to carry your social media messages?

Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event?

With 67 million Americans as active users, Twitter is indeed still an important platform for social media marketers. The platform has seen many changes in the past year ranging from improved Twitter Moments functionality to the ability to broadcast live right from the app itself, on mobile or desktop.

This week on the Social Media Social Hour, Madalyn Sklar and I discuss these new changes, as well as 5 Twitter hacks to use when attending conferences or events.

Let's do this!

Direct download: MadalynSklar-2.0.mp3
Category:Podcast -- posted at: 2:30am PDT