Casual Fridays Podcast

Would you like to get more views on your Instagram Stories?

Are you even consistently using the Stories format on Instagram?

The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users.

This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories.

Let's do this!

Direct download: How_To_Get_More_Views_on_Your_Instagram_Stories.mp3
Category:Podcast -- posted at: 10:41am PST

Would you say you're applying a strategic content marketing plan for your business? 

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we’ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Let’s do this!

Direct download: Tyler_Hakes.mp3
Category:Podcast -- posted at: 10:59am PST

Have you looked into how to market your business with chatbots or messenger apps? 

Do you currently utilize messenger apps to streamline communication with your customers?

This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, we’ll discuss what chatbots are, how email is passing the crown to messenger apps, and how both can help you generate more leads in today’s digital world.

Let’s do this...

Direct download: SMSH_209_ManyChat.mp3
Category:Podcast -- posted at: 2:00am PST

Are you properly managing your local listings and online reputation for your business?

Is your business the first result that pops up in an online search?

This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored and optimized. In this episode, we’ll discuss what digital knowledge management is, how to optimize a company’s local listing and reputation management, and how the world of online search is changing.

Let’s do this...

Direct download: Rev_Ciancio.mp3
Category:Podcast -- posted at: 2:00am PST

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