Casual Fridays Podcast

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would.

While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.

So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.

 

Direct download: Jesse_Cole.mp3
Category:Podcast -- posted at: 8:51pm PDT

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy?

If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it.

Whether you are a business owner, a marketing team, or a social media manager, there undoubtedly are many tasks where you can develop systems to systemize your business and make your life easier. Additionally, when implemented correctly, you'll likely save yourself time, resources, and money.

Today on the Casual Fridays Podcast, I'm joined by Jamie Palmer of Outlier Marketing Group. Building systems comes naturally to Jamie. Over the years, she has been continuously researching and studying what makes systems successful and has been implementing them for years within her business.

Whether it's a system for content creation, social media marketing, or team-building, Jamie has a system in place for it all.

So sit back. Buckle up. Let's do this!

Direct download: 235_Jamie_Palmer.mp3
Category:Podcast -- posted at: 4:50pm PDT

Would you say you’re successful when it comes to Facebook ad testing?

If you’re running Facebook Ads or Instagram ads, and you’re one of those marketers out there that feel, “Facebook ads don’t work,” then you likely don’t have a Facebook ads problem; you have a Facebook ad testing problem.

For many marketers that struggle with Facebook Ads, it comes down to their misunderstanding of the ad platform and strategies and tactics they can implement when creating ads.

To run efficient and effective ads, it all comes down to testing. On this week’s episode of the Casual Fridays Podcast, I’m joined by Facebook Ads trainer and expert, Tara Zirker, from Successful Ads Club.

Tara shares with you the importance of testing your ads, her Facebook ads testing philosophy, and five things marketers should test with their Facebook ads.

So sit back, buckle up, let’s do this!

Direct download: 234_-_Tara_Zirker.mp3
Category:Podcast -- posted at: 1:30am PDT

Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing?

On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.

Direct download: 233_-_Tiana_Madera.mp3
Category:Podcast -- posted at: 2:23pm PDT

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