Casual Fridays Podcast

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? 

Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business? 

Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers. We also give you some of the common red-flags and warnings you should look out for when working with influencers. 

Let's do this!

Direct download: Katerine_McDermott.mp3
Category:Podcast -- posted at: 2:00am PST

Do you think your business does a good job of finding customers through social media?

Would you like to know how to generate leads through social media?

Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media.

Let's do this!

Direct download: 218_-_How_To_Generate_Leads_On_Social_Media.mp3
Category:Podcast -- posted at: 9:49am PST

Does your company maintain a blog or have a blog content strategy?

Would you like the blueprint on how to successfully maintain a company blog?

Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management.

Let's do this!

Direct download: 217_-_Legolands_Heather_Brinckerhoff.mp3
Category:Podcast -- posted at: 2:00pm PST

Does your business have hundreds or even thousands of locations?

Do you struggle with creating compelling content or building a team to support those locations?

Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.

Let's do this!

Direct download: CFP_216_-_Tim_Fullerton.mp3
Category:Podcast -- posted at: 1:14pm PST

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