Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing

Have you began planning your social media strategies for 2017?

Are you taking into account social media predictions?

With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017.

Let's do this!

Direct download: 2017_Social_Media_Marketing_Predictions.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you tried leveraging influencer marketing for your business?

Are you looking for ways to get the most out of your influencer relationships?

Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don't know), it's worth exploring for your brand.

This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager .

Let's do this!

Direct download: Josh_Hager.mp3
Category:Podcast -- posted at: 3:00am PDT

Are you working to incorporate more video into your content strategy?

Have you ever considered adding screencasting to the mix?

From heavily produced to live, it's clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that's sure to drive engagement from your target audience.

This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto.

Let's do this!

Direct download: Steve_Dotto.mp3
Category:Podcast -- posted at: 2:01pm PDT

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos?

As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space.

This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero.

Let's do this!

Direct download: nick-cicero_2-final.mp3
Category:Podcast -- posted at: 1:55pm PDT

Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it’s hard to believe that all of those […]

The post How to Create B2B Facebook Ad Campaigns That Convert appeared first on Casual Fridays.

Direct download: Brian-Carter.mp3
Category:Podcast -- posted at: 3:00am PDT

Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It’s important to make sure you’re adapting to the latest trends, and providing your clients with the most accurate information. We’ve […]

The post 19 Blogs Every Social Media Marketer Should Subscribe To appeared first on Casual Fridays.

Direct download: SMSH_152_-_19_Blogs_Social_Media_Marketers_Should_Subscribe_To.mp3
Category:Podcast -- posted at: 3:00am PDT

Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […]

The post How To Grow A Podcast Audience With Social Media appeared first on Casual Fridays.

Direct download: SMSH_151_Tina_Muir.mp3
Category:Podcast -- posted at: 3:00am PDT

Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […]

The post 9 Productivity Tips When Traveling For Business appeared first on Casual Fridays.

Direct download: SMSH_150_-_Productivity_Travel_Tips.mp3
Category:Podcast -- posted at: 4:00am PDT

Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […]

The post 6 Ways to Incorporate UGC Into Your Content Strategy appeared first on Casual Fridays.

Direct download: SMSH_149-UGC.mp3
Category:Podcast -- posted at: 8:41am PDT

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […]

The post Facebook Ad Targeting: What Marketers Need To Know To Do It Right appeared first on Casual Fridays.

Direct download: Justin_Kistner_148.mp3
Category:Podcast -- posted at: 4:00am PDT

Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you’re traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining. Luckily, there are a number of things you can do before and during your trip that make […]

The post 21 Tips to Make Business Travel Easier appeared first on Casual Fridays.

Direct download: 21_tips_for_biz_travel.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development, but starting conversations with new people can be intimidating. Whether you’re a conference newbie or a seasoned pro, there […]

The post 10 Ways to Network Like a Pro appeared first on Casual Fridays.

Direct download: 146_10_Ways_To_Network_Like_A_Pro.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […]

The post How Buffer Creates a Community of Engaging Fans appeared first on Casual Fridays.

Direct download: ArielleTannenbaum.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […]

The post Social Media Content Hacks With Buffer appeared first on Casual Fridays.

Direct download: Brian-Peters-Buffer.mp3
Category:Podcast -- posted at: 4:00am PDT

Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried […]

The post Why Facebook Live is a Win For The Weather Channel appeared first on Casual Fridays.

Direct download: Jennifer_Watson_Final.mp3
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Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and attitudes of your employees. Before starting an employee advocacy program, it’s important to consider […]

The post 4 Ways To Use Social Media to Promote Employee Advocacy appeared first on Casual Fridays.

Direct download: Employee-Advocacy.mp3
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Have you wondered what happened behind the scenes of Southwest Airlines’ most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage, that resulted in chaos for their team and customers. To keep their customers in the loop, Southwest Airlines […]

The post How Southwest Airlines Led With Social Media To Emerge From a Crisis appeared first on Casual Fridays.

Direct download: SWA_Brooks_Thomas.mp3
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Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them, it’s important to find time to unwind. This week on the Social Media Social Hour, I am joined […]

The post How to Create Work/Life Balance in an Industry That Never Sleeps appeared first on Casual Fridays.

Direct download: worklifebalance.mp3
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Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren’t sure what matters most? Social media is not a one person job. As your business grows, it’s important to develop a strategy that will keep your marketing efforts current, secure, and cost effective. Will […]

The post 5 Benefits In Bringing On A Social Media Agency appeared first on Casual Fridays.

Direct download: 5_Benefits_SocialMediaAgency.mp3
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Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it’s a perfect fit or a epic mismatch, there is always a lesson to be learned and an experience to be […]

The post Social Media Internships: How To Create A Win-Win for the Intern and Your Business appeared first on Casual Fridays.

Direct download: Lila-Zimmerman.mp3
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Considering incorporating live video into your marketing, but don’t know where to start? Did you know it can be as easy as pressing “Go Live” straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get started. From Huzza […]

The post How Businesses Can Create a Live Show Through Social Media appeared first on Casual Fridays.

Direct download: Mike_Stelzner_3.mp3
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Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […]

The post Instagram Stories: Why It’s a Win For Brands appeared first on Casual Fridays.

Direct download: SMSH136-InstagramStories.mp3
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Is your brand looking to get in touch with Generation Z? Are you striving to tailor your marketing efforts to the most educated consumers of our time? The buzz about millennials has come and gone, as Generation Z takes the stage. With over 80% of this generation influencing in-home purchasing decisions, this demographic is definitely […]

The post Marketing to Generation Z: What Marketers Need To Know appeared first on Casual Fridays.

Direct download: Connor_Blakley.mp3
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Is your business looking to hop on the Pokémon Go bandwagon? Are you trying to catch ’em all while boosting your sales? We can’t avoid it. Out of nowhere, Pokémon Go has taken over our Facebook feeds, sidewalks, and the lobbies of our businesses. Brick and mortar stores are purchasing “lures”, and brands across industries are incorporating […]

The post Pokémon Go Marketing: What Brands Need To Know appeared first on Casual Fridays.

Direct download: Vincent-Orleck-PokemonGo.mp3
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[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us all and build bridges not walls. […]

The post How the Azusa Police Department Uses Social Media To Connect With Their Community appeared first on Casual Fridays.

Direct download: Mike_Bires.mp3
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We’re pumped to have another Social Media Day San Diego in the books! If you were unable to attend the event, no worries. We’ve got the official recap that’ll make you feel like you were there. This week on the Social Media Social Hour, I am joined by Mitch Jackson and Bree Kelley for the Social […]

The post Social Media Day San Diego 2016 Recap appeared first on Casual Fridays.

Direct download: SMDAYSD2016.mp3
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Previously on the podcast, we broke down the 8 findings about the future of social media, based on a report put together by our friends at Social Fresh. This week, we sat down with their founder and CEO to get his take on the data. In this episode of the Social Media Social Hour, I am joined […]

The post Behind the Data: A Quantitative Look at the Future of Social Media appeared first on Casual Fridays.

Direct download: SMSH-131-JasonKeath.mp3
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Are you looking to enhance your Snapchat content? Have you mastered all of Snapchat’s hidden features? As Snapchat becomes more popular, many brands are working on developing content strategies on the platform. Unfortunately, not all of the features that can make your content “pop” are obvious to the daily user. Fortunately, we have you covered. This week on […]

The post 7 Snapchat Tricks You Probably Didn’t Know appeared first on Casual Fridays.

Direct download: SMSH-130-Snapchat-Tricks.mp3
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Are you struggling to keep up with the hottest marketing trends? Have you considered analyzing the consumer, opposed to the tactics and tools? In the social media and marketing industries, the most popular tools, tactics, and channels are ever-changing. Often times as marketers, we find ourselves distracted by the latest shiny object, and fail to pay […]

The post 5 Consumer Trends Marketers Need To Know appeared first on Casual Fridays.

Direct download: Jay-Acunzo-2.mp3
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Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates, and their new logo design, it’s hard to predict what Instagram will come up with next. To ensure that […]

The post The New Rules of Instagram Marketing with Sue B. Zimmerman appeared first on Casual Fridays.

Direct download: subzimmerman2016.mp3
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Last week, the internet became captivated with Candace Payne’s positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days, it’s clear that her live stream was a mega hit. What can social media marketers learn from the latest viral video […]

The post 4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video appeared first on Casual Fridays.

Direct download: ChewbaccaMomViralVideo.mp3
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Are you looking to provide your customers with outstanding customer service? Are you seeking ways to integrate social media into your customer service plan? Throughout the years, customer service has been a crucial component of doing good business. Now more than ever, brands are being put onstage by their customers via social media, and are […]

The post 5 Step Plan For Outstanding Customer Service appeared first on Casual Fridays.

Direct download: ShepHyken.mp3
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Have you jumped onboard with Snapchat, but no one is viewing your snaps? Are you looking for ways to grow your Snapchat following? Unlike other social networks, Snapchat offers the unique challenge of limited discoverability. This requires social media marketers and “snapchatters” to develop creative ways to promote their Snapchat accounts and grow their follower base. This […]

The post 7 Ways To Grow Your Snapchat Following appeared first on Casual Fridays.

Direct download: 7_Ways_To_Grow_Snapchat_Audience.mp3
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Are you struggling to get the most out of Twitter? Are you looking for ways to enhance your Twitter strategy? Twitter’s earning statements may get some negative press, but brands and marketers are continuing to have more success with the platform everyday. By utilizing all of the tools Twitter has to offer, you can grow your […]

The post 3 Keys To Enhance Your Twitter Strategy appeared first on Casual Fridays.

Direct download: Madalyn_Sklar.mp3
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Brands, marketers, and social media gurus across the board, are scrambling to determine, “what is the future of social media?” Our friends at Social Fresh did the ground work and pulled together a report that surveyed brands, vendors, and agencies to gauge the state of the social media industry. This week on the Social Media Social Hour, […]

The post 8 Findings About The Future of Social Media appeared first on Casual Fridays.

Direct download: 8_Findings_About_The_Future_of_Social_Media.mp3
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Are you struggling to get your Facebook posts more organic reach? Are you looking for ways to make Facebook’s news feed algorithm work for you ? There are three things that are inevitable in life- death, taxes, and that Facebook’s news feed algorithm will change. Although, Facebook’s ever-changing algorithm sometimes seems like a burden, it’s […]

The post How Facebook’s News Feed Algorithm Works appeared first on Casual Fridays.

Direct download: Facebook-Newsfeed-Algorithm.mp3
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Social Media Marketing World is one of the leading events in the social media and digital marketing space. (Some even consider it to be the “Super Bowl” of the social media industry.) If you didn’t get the chance to attend, don’t worry, we’ve got you! This week on the Social Media Social Hour, I am […]

The post Social Media Marketing World 2016 Recap appeared first on Casual Fridays.

Direct download: SMMW16-Recap.mp3
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Have you started brainstorming ways your business can use Facebook Live? Are you looking for ways to engage your community through live broadcasting? As Facebook continues to expand their live broadcasting platform, Facebook Live, social media marketers are putting their heads together to come up with fun and creative ways to showcase their brand through […]

The post 5 Ways Your Business Can Use Facebook Live appeared first on Casual Fridays.

Direct download: 5_Ways_Your_Business_Can_Use_Facebook_Live.mp3
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Are you looking for better photo filters that make your content pop? Are you tired of scrambling with scripts when recording your video content? With the emphasis on digital and video content growing, quality photos and videos are more important to your audience than ever. Don’t let the price tag scare you, there are plenty of low cost […]

The post 3 Apps to Enhance Your Digital Content appeared first on Casual Fridays.

Direct download: 3-Apps-To-Enhance-Digital-Content.mp3
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Are you trying to figure out how to use Snapchat for your business? Are you looking for Snapchat hacks and tips that will make your content shine? With more than 60% of smartphone users between the ages of 13-34 on Snapchat, it’s safe to say that the platform is here to stay. This week on the […]

The post Snapchat Hacks and Tricks appeared first on Casual Fridays.

Direct download: ShaunAyala.mp3
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Are you looking for tools to enhance your productivity? Have you tried adding browser extensions to streamline your work? With all of the apps and browser extensions on the market, it’s easy to get distracted by everything they can do. Downloading browser extensions that focus specifically on the tasks you’re trying to accomplish is an effective way […]

The post 6 Browser Extensions to Enhance Your Productivity appeared first on Casual Fridays.

Direct download: 6_Browser_Extensions_for_Enhanced_Productivity.mp3
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Are you planning on attending conferences and networking events this year? Are you looking for ways to get the most out of those meetings and sessions? With events like Social Media Marketing World and Social Media Day San Diego just around the corner, it’s important to be prepared, to ensure you get the most out of the experience. […]

The post 7 Tips To Get The Most Out of Attending Conferences appeared first on Casual Fridays.

Direct download: 7_Tips_To_Get_The_Most_Out_of_Attending_Conferences.mp3
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Have you spent your career implementing traditional marketing tactics? Are you figuring out how to incorporate digital marketing into your current strategy? It’s not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it […]

The post How Traditional and Digital Marketing Work Together appeared first on Casual Fridays.

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Have you heard about Snapchat’s latest on-demand geofilters update? Are you interested in ways Snapchat’s on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These “digital postcards”offer more than bragging rights, and open the door for brands to leverage them for […]

The post 4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters appeared first on Casual Fridays.

Direct download: SMSH-114-Snapchat-on-demand-geofilters.mp3
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Do you struggle to embrace your negative customer feedback? Are you looking to leverage that feedback to increase customer advocacy and loyalty? A single answer to a customer complaint has the potential to increase customer advocacy by 25%. By acknowledging and embracing your onstage haters, your brand has the ability to increase revenue and win life long […]

The post How to Increase Customer Advocacy and Loyalty with Jay Baer appeared first on Casual Fridays.

Direct download: JayBaer-HugYourHaters.mp3
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Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook’s daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the Snapchat field, you know […]

The post How the San Diego Chargers are Winning on Snapchat appeared first on Casual Fridays.

Direct download: Joel_Price_Snapchat.mp3
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Did you know that online video continues to be one of the hottest marketing trends for 2016? Are you looking for the right kind of videos to create for your business? People consume visual content 60,000 times faster than text. As attention spans shorten, and production tools become easier to use and more affordable, it’s […]

The post 4 Types of Online Videos Your Business Should Create appeared first on Casual Fridays.

Direct download: sunny.lenarduzzi.mp3
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Are you looking for ways to build quality social relationships? Are you seeking actionable steps to enhance the relationships in your online communities? Whether they are personal or professional, relationships are important. Building quality social relationships is the key to more meaningful interactions and solid business transactions. This week on the Social Media Social Hour, I am […]

The post 4 Keys to Building Quality Social Relationships appeared first on Casual Fridays.

Direct download: Jason_Treu.mp3
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Have you heard the buzz about the new app Peach? Are you curious what it’s about, but don’t know where to begin? New apps can be intimidating, especially if you don’t know where to start. Being compared to Twitter, Snapchat, and Slack, the Peach app is not one to miss. This week on the Social […]

The post The Beginner’s Guide to Peach appeared first on Casual Fridays.

Direct download: Saba-Peach.mp3
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Are you looking for ways to get more user generated content? Do you need fresh ideas on how to repurpose the UGC that you already have? There’s no doubt that user generated content often preforms better than the content we come up with in our marketing think-tanks. Even 80% of millennials say user generated content is a good indication of […]

The post 3 Ways to Get More User-Generated Content appeared first on Casual Fridays.

Direct download: User-Generated-Content.mp3
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Have you made your New Year’s resolutions for 2016? Are you already having trouble sticking to your goals? Setting and sticking to goals can be hard. 80% of people give up on their New Year’s resolutions by February. Fortunately, there are actionable steps you can take every day to make sure you stick to your […]

The post 6 Keys to a Successful Year appeared first on Casual Fridays.

Direct download: SMSH107_6_Keys_To_Success.mp3
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