Casual Fridays Podcast

Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it's worth your time and energy to learn how to optimize your LinkedIn profile?

With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica von Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.
With 467 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica Van Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.

Direct download: 165-How_to_Optimize_Your_LinkedIn_Profile.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you have a startup and have no idea where or even how to start marketing yourself on social media?

Are you looking for proven strategies and tactics on how to use social media marketing for your startup?

Launching a new business is tough enough. Trying to navigate through the wild world of social media marketing does not make it any easier. Fortunately, we're here to help you out this week with our show.

This week on the Social Media Social Hour, I have a conversation with Louie La Vella and we talk specific strategies and tactics your startup can leverage through social media marketing.

Let's do this!

Direct download: louielavelle.mp3
Category:Podcast -- posted at: 2:30am PDT

Have you considered Influencer Marketing on Instagram as a method to help build your brand's following?

Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure?

Many social media marketers are wanting to reach out to influencers to help build their brand's presence on Instagram yet they are not sure where to begin or if it will be worth their time and energy.

This week on the Social Media Social Hour, I dissect a case study of a successful Influencer Marketing campaign with Shannon Johnson of Alaska Airlines.

Let's do this!

Direct download: Shannon_Johnson.mp3
Category:Podcast -- posted at: 2:30am PDT

Have you started leveraging Instagram ads for your business?

Are you struggling to get the most out of your Instagram advertising?

Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content.

This week on the Social Media Social Hour, I discuss 3 essential tips to Instagram ads
with Morgan Sutton.

Let's do this!

Direct download: Morgan_Sutton.mp3
Category:Podcast -- posted at: 2:30am PDT

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