Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing

Do you need help growing your email list?

Are you capturing emails where and when you should be?

Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks to produce the most effective lead magnets and how to come up with ideas on what to create that will interest your target audience. I learned some interesting things about what kinds of lead magnets are working right now and how we can serve our audience and keep them interested in our brand and products.

Direct download: Dustin_Stout.mp3
Category:Podcast -- posted at: 2:30am PDT

Does your product or service appeal to military families?

Are you marketing to military families through social media?

In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using social media. Her number one recommendation for brands targeting military families is to make sure to sit down and talk to someone who has experience with the demographic before marketing to them. Here’s your chance!

Direct download: DesireeMartinez.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you have a social customer care strategy?

Do you want to know the essential steps to win at social customer care?

Today,  I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social Customer Care” to outline the eight steps to win at social customer care.

 

Direct download: Dan_Gingiss_2.mp3
Category:Podcast -- posted at: 2:30am PDT

Should you be using Instagram Live?

Is it worth the time and energy to start using another live platform?

Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live.  Aaron shares why it is working right now to increase sales and grow the Instagram account for Arkon Mounts. The most effective way he’s found to sell his products is by reaching new audiences and telling the Arkon Mounts story through Instagram Live.

Direct download: Aaron_Roth.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you curious as to how to use online videos to market your small business?

Do you have questions about how to strategically create lead generation with online video and which platforms you should use?

This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, with a focus on creating exclusive videos for both YouTube and Facebook, which calls-to-action to use and tips for Facebook Live.

Let's do this!

Direct download: Owen_Video.mp3
Category:Podcast -- posted at: 2:30am PDT

Do you own a small business and wonder which social channels are the best way to generate leads through social media?

Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business?

This week on the Social Media Social Hour, Rich Brooks and I discuss social media marketing for small businesses, taking a look at what the top priorities should be with limited time and resources, and how to best utilize various means of social media.

Let's do this!

Direct download: Rich_Brooks.mp3
Category:Podcast -- posted at: 10:55am PDT

Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria?

Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them?

This week on the Social Media Social Hour, Bruce Irving and I discuss social media marketing for restaurants, including which social platforms are preferred and best practices for your niche, including a breakdown of all the main channels from Facebook and Instagram to YouTube and Yelp.

Let's do this!

Direct download: Bruce_Irving.mp3
Category:Podcast -- posted at: 2:30am PDT

Would you like to grow your business and increase sales?

Do you have aspirations of being known as a thought leader in your industry?

Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal brand, which should help you out professionally. I also share with you some essential LinkedIn tips to help drive social proof for you as a thought leader in your industry.

Let's do this!

Direct download: How_To_Demonstrate_Thought_Leadership.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you curious if the little blue bird is still an effective means to carry your social media messages?

Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event?

With 67 million Americans as active users, Twitter is indeed still an important platform for social media marketers. The platform has seen many changes in the past year ranging from improved Twitter Moments functionality to the ability to broadcast live right from the app itself, on mobile or desktop.

This week on the Social Media Social Hour, Madalyn Sklar and I discuss these new changes, as well as 5 Twitter hacks to use when attending conferences or events.

Let's do this!

Direct download: MadalynSklar-2.0.mp3
Category:Podcast -- posted at: 2:30am PDT

Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it's worth your time and energy to learn how to optimize your LinkedIn profile?

With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica von Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.
With 467 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica Van Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.

Direct download: 165-How_to_Optimize_Your_LinkedIn_Profile.mp3
Category:Podcast -- posted at: 2:30am PDT