Casual Fridays Podcast (podcast)

Are you hiring influencers or providing them with free product in exchange for publicity about your business? 

Are you looking to tap into influencer marketing campaigns even more in 2018?

As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business.  In this episode, I'm joined by Mitch Jackson, of Streaming.Lawyer, and he provides 21 clauses that should be in every influencer marketing contract. 

Let's do this...

Direct download: SMSH_200_Mitch_Jackson.mp3
Category:Podcast -- posted at: 2:00am PST

Is your content standing out and driving results for your business?

Are you creating content that differentiates from your competition?

This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list. By listening to this episode, you'll learn how the 10x Marketing Formula can help surpass traditional marketing techniques you may be using.

Let's do this...

Direct download: Garrett_Moon.mp3
Category:Podcast -- posted at: 4:09pm PST

Would you like to grow your social media following, email list, or website traffic? Of course, we all would.

This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests.  In this episode you'll learn what “growth hacking” is and how you can utilize it to strategically advance your business.

Let's do this...

Direct download: Derric_Haynie.mp3
Category:Podcast -- posted at: 5:52pm PST

Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?

Have you considered an Instagram Takeover as part of your social media marketing strategy?

This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns.  In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns.

Let's do this...

Direct download: SMSH_197_Instagram_Takeovers_.mp3
Category:Podcast -- posted at: 5:27pm PST

Have you ever thought about starting a podcast?

Are you looking for other ways to create content to demonstrate thought leadership and build brand authority?

This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more.

Let's do this...

Direct download: How_To_Build_Brand_Authority_With_Podcasting.mp3
Category:Podcast -- posted at: 8:06pm PST

Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy?

Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you?

This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn how you can start shooting professional video for your company for under $500, why it is so important to have a pre-production checklist, how effective your phone can be in creating professional video content, and so much more.

Let's do this...

Direct download: George_Thomas.mp3
Category:Podcast -- posted at: 12:53pm PST

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes!

Did you know that people like online quizzes so much that they spend on average two minutes taking them?

This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses.

Let's do this...

Direct download: SMSH_194_Josh_Haynam.mp3
Category:Podcast -- posted at: 2:30am PST

Are you struggling to create quality content for your brand or business? 

Are you leveraging the power of user-generated content with your customers? 

This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC.

Let's do this...

Direct download: Mordecai_Holtz.mp3
Category:Podcast -- posted at: 12:28pm PST

Are you creating more video as part of your social media marketing strategy? 

Are you turning those videos into video ads on Facebook? 

This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad. 

Let's do this...

Direct download: Gavin_Bell.mp3
Category:Podcast -- posted at: 8:09am PST

Is your business using emojis in your marketing?

Would you like your business to appear more authentic and humanizing with your target audience?

On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.

Direct download: SMSH_191_Emojis.mp3
Category:Podcast -- posted at: 5:33pm PST